Meta Launches New Ad Updates Meta has rolled out significant updates to its ad platform, including expanded ad attributions and new analytics features for the Threads app. These enhancements are designed to give marketers deeper insights and improve campaign performance, making it a crucial time to revisit your Meta ad strategies. U.S. Government Considers Breaking up Google Monopoly The U.S. government is considering breaking up Google’s dominance in online search. As regulators scrutinize Google’s practices,

Enhancing Lead Quality with Google Performance Max for Trade Schools Background Our client is a tech/trade school with several campuses across the Midwest, specializing in providing hands-on training for various technical fields. Over the past six years, our agency has collaborated with them to focus primarily on lead generation through paid search and paid social channels. As the client sought to increase the volume of leads while ensuring those leads converted into enrollments at a

Instagram Expands Carousel Features Instagram is shaking things up by allowing up to 20 slides in Carousels, giving marketers more room for creativity and storytelling. Alongside this, Instagram Analytics now prioritizes ‘Views’ as the main metric, signaling a shift towards measuring content reach over other engagement types. For brands, this means doubling down on content that captures attention right away. Google and Meta Strike a Secret Deal In a surprising twist, Google and Meta have

Colling Media Featured on Inc. 5000’s List of Fastest Growing Companies in the U.S. Phoenix Agency Among 15 in Arizona to Earn ‘Fastest-Growing in America’ Recognition PHOENIX, Aug. 14, 2024 /PRNewswire/ — Colling Media, a leading advertising agency based in Phoenix, proudly announces its inclusion on the prestigious Inc. 5000 list of America’s fastest-growing companies for the second time. This recognition underscores the agency’s unwavering commitment to delivering exceptional results and innovative solutions for its partners. “For nearly 40 years,

Marketing Lessons from the 2024 Olympic Ads The Olympics are a global stage, offering advertisers a unique opportunity to connect with a massive, diverse audience. While only a select few brands have the budget to participate in this high-stakes advertising arena, the strategies employed by these companies offer valuable marketing lessons from 2024 Olympic ads that can be applied by directors working with more modest budgets. Below, we’ll explore takeaways from successful and less successful