Instagram Launches Instants Instagram just launched Instants, a new feature focused on quick, unfiltered photo sharing between friends through disappearing content and DM-based engagement. Instagram is also testing a standalone Instants app, signaling a continued push toward private, casual communication over polished public posting. For marketers, authentic and relationship-driven content is becoming even more important as audiences spend more time in private social experiences. AI Disclosure on Social Media New research found that unlabeled AI-generated

Amazon and LinkedIn Team Up on CTV Targeting Amazon Ads and LinkedIn just launched a partnership that brings LinkedIn audience targeting into Amazon DSP for connected TV campaigns. Advertisers can now target viewers based on job title, industry, and seniority while running streaming TV ads. B2B marketers finally have a stronger way to connect account-based targeting with premium video inventory. YouTube Tests AI-Generated Royalty-Free Music YouTube is testing a new AI-powered tool that lets creators

Pinterest Audiences Expand to Connected TV Pinterest is extending its high-intent audience data into CTV through tvScientific, giving advertisers access to planning-based signals on the biggest screen in the house. Early performance data shows a 27% lift in outcomes per $100 spent and a 65% increase in purchases when those signals are applied. For marketers, that means CTV is evolving into a true performance channel where intent data can drive measurable results, not just awareness.

Netflix Doubles Down on Advertising Netflix is going all in on ads, projecting $3 billion in ad revenue this year while growing its advertiser base more than 70% and surpassing 190 million monthly ad viewers. Programmatic is quickly becoming the backbone, expected to account for over half of non-live ad buying as its in-house ad tech matures. Marketers should see Netflix as a rapidly scaling, data-rich CTV platform where early programmatic adoption can unlock efficient

YouTube’s Push into Interactive TV Experiences YouTube is doubling down on interactive video for connected TVs, introducing features like live chat, gifting, and second-screen experiences to boost engagement on the biggest screen. With TV driving a growing share of watch time, the platform is working to close the interaction gap with mobile. Greater interactivity on CTV opens new doors for advertisers, so marketers should start preparing creative that invites participation. HubSpot and TikTok Integration HubSpot