The trucking industry has a driver shortage problem that isn’t going away. The American Trucking Associations estimates the industry is short roughly 80,000 drivers, and that number is projected to grow. So what do most companies do? They throw money at job boards. They post on Indeed. They run a few Facebook ads. And they wonder why their cost per hire keeps climbing while the quality of applicants keeps dropping. We’ve been running truck driver

By Brian Colling | March 2026 Phoenix has more digital marketing agencies per capita than almost any city in the Southwest. A quick Google search returns dozens of options, and every single one of them will tell you they’re the best. So how do you actually tell the difference? After running Colling Media for over 18 years and managing more than $50 million in advertising spend, I’ve seen what separates agencies that deliver real results

CMOs are spending $40 CPMs on OTT and CTV to replace what used to cost $5 to $10 on traditional television. And they’re calling that a programmatic strategy. It’s not. It’s a panic move. The shift away from linear TV scared a lot of brands into “doing something” with streaming. So they moved budget into OTT and CTV, but they didn’t actually change the strategy. No real audience targeting. Maybe geos. Maybe age with a

For decades, television advertising was a game of massive budgets and uncertain ROI. You bought a spot, hoped the right people were watching, and waited for the phone to ring. Today, Connected TV (CTV) has changed the game entirely. For Chief Marketing Officers, CTV is no longer an experimental channel; it’s a critical component of a modern, data-driven media strategy. If you’re not leveraging CTV, you’re missing out on a highly engaged audience and a

Phoenix is a competitive market. Choosing the right digital marketing agency is not just a vendor decision; it’s a critical growth decision. With hundreds of agencies in the Valley, from solo consultants to large-scale firms, how do you identify the partner that will actually drive results for your business? This guide cuts through the noise. We’ll walk you through a proven framework for evaluating Phoenix-based agencies, ensuring you find a partner that aligns with your