Search CTR Trends The average click-through rate for Google and Microsoft Ads has climbed to 6.66% across all industries over the past year, a sharp rise from just 1.35% in 2015. That growth reflects major advancements in ad relevance, targeting precision, and user behavior. For marketers, it signals a higher bar for performance and the need to continuously refine creative, keyword strategy, and audience targeting to stay competitive in a landscape where users are more […]
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