Insights

What Love Island Understands About Consumer Psychology That Most Brands Don't

by Colling Media - July 15, 2026
If your job is understanding consumer psychology in marketing and why customers choose one brand over another, there’s a surprising amount to learn from a dating show. Every season follows the same pattern. People arrive with confidence. New competitors enter. Loyalty gets tested. Public opinion shifts overnight. Favorites get dumped. Unexpected connections win. It’s entertaining television. It’s also consumer behavior in marketing playing out in real time. Strip away the bikinis and slang, and you’re […]
Read more
TikTok’s New Ad Solutions, Google Ads’ Data Retention Policy, and Snapchat’s Latest Ad Placements
Read more
We Speak EDU: Marketing insights at APSA & CSPEN
Read more
Prime Video Increasing Ads in 2025, Facebook’s New ‘Local’ Tab & YouTube Shorts Format Expansion
Read more
WordPress and WP Engine Drama
Read more
Unlocking the Power of Multi-Channel Marketing for DTC & Retail Brands
Read more

Get In Touch

Looking to work for us? Visit our Careers page!

480.889.8944