Television Advertising

Is TV Advertising Still Effective, Relevant, and Worth It?

Is TV Advertising Still Effective, Relevant, and Worth It_

The answer is yes. For the past several years, it has become a popular opinion that TV advertising, like a lot of other traditional forms of advertising (ex. Radio Advertising, Digital Billboard Advertising, and other forms of print advertising, such as Newspapers and Magazines) are on their way to being extinct. But this is far…

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Programmatic TV Advertising Opportunities Are Here

Programmatic TV Advertising

Digital programmatic advertising is now a full two-thirds of all digital transactions. Now that programmatic has expanded into the traditional advertising space, i.e. TV, savvy companies are looking for ways to automate their ad buying while more precise targeting and analyzing the results those ads bring. TV has yet to feel the full effect of programmatic…

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Before political season begins, lock in traditional advertising

With summer well under way and the political season right around the corner, looking into advertising early is a great way to get ahead of the election ad competition. With this being said, we’ve listed a few reasons as to why it’s important to invest in advertising before the voting games begin and dominate the…

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