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Print Media Is Back, Rebranding Can Backfire, and Q-Commerce Platforms Rocketing Ad Spend Ahead of Festive Seasons

by Colling Media - August 27, 2025

Print Media Is Back and It’s Strategic

Print is staging a comeback as brands like The Spectator, Financial Times, and Us Weekly expand editions while Microsoft and Costco reinvest. Print’s tactile experience builds trust, particularly for premium audiences, making it a sharp play when digital feels saturated. Marketers who integrate print with digital bridges like QR codes or AR can create standout campaigns.

Rebranding Can Backfire—Heritage Matters

Cracker Barrel learned the hard way that heritage matters in rebranding. Removing beloved elements from its logo alienated loyal customers and drove stock declines. For marketers, it’s a reminder that updates to brand identity must honor emotional connections. Testing resonance and controlling the rollout helps protect brand equity.

Q-Commerce Platforms Rocketing Ad Spend Ahead of Festive Seasons

Quick-commerce platforms are pouring ad dollars into homepage banners and sponsored products ahead of festive seasons. These placements are becoming expensive but high-performing, underscoring the need for smart budget allocation in time-sensitive retail windows. Marketers who plan performance-driven campaigns in these channels can capture critical visibility.

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