4 Cold Calling Tips to Warm Things Up Cold calling can sometimes feel like a waste of time. It can be exhausting not getting a hold of the right person at the right time and frustrating contacting the wrong person or the wrong type of prospect. If you can’t sell yourself on why you’re picking up the phone, to begin with, then you’re probably not ready to call your prospects either. If the reason for

3 Tips for Hosting a Facebook Live Broadcast So, your company has a great message to share, a mobile device, and a Facebook Page with a good number of fans and followers. You’re ready to rock out your first Facebook Live broadcast! Or are you? I’ve had the opportunity to host several Facebook Live broadcasts in my social media marketing career. I have discovered a few points that I wish I knew from the beginning.

Calls-to-Action (CTAs): Breaking Email’s Golden Rule One aspect of marketing, which fascinates me involves what I call “interaction psychology.” How and why someone engages or doesn’t engage with content consumes much of my campaign prep work. This mental noodling led me to examine how I’m using Calls-to-Action (CTAs) in email programs. Email’s CTA Golden Rule A long-standing rule of email is to use one CTA only.  Many blogs have been written about this subject. The

Brand Reputation Management is “Why” every brand needs a marketing crisis plan. Kathy Griffin’s headshot seen around the world is another reminder of how using spokespeople as the face of a brand can be risky. CNN and Squatty Potty discovered how quickly public opinion can turn ugly in today’s all-knowing, all-seeing, all-opinionated lightning-fast digital world we live in. Other brands have felt the crushing weight of an unhappy internet. Just ask Subway (Jared Fogle), Aflac

Is TV Advertising Still Effective, Relevant, and Worth It? The answer is yes. It has become a widespread opinion that TV advertising, like many other traditional forms of advertising like Radio Advertising, Billboard Advertising, and print advertising (newspapers and magazines), is on its way to being extinct. But this is far from the truth! If anything, TV is redefining its importance to audiences and advertisers with massive reach and familiarity as a trustful source of information, news,