Colling Media Marketing Minute: Ad-Supported TV, Map search & Performance Max Ad-supported TV dominates 72.4% of all TV viewing in Q1 2025 came from ad-supported content, with traditional cable and broadcast networks accounting for over half of that. Nielsen’s new “Ad-Supported Gauge” reveals a reshaped TV landscape where streaming no longer means ad-free. For marketers, linear and streaming are merging into a single performance media opportunity—audiences aren’t skipping ads, they’re simply watching them in new

Ultimate Guide to Dominate Local SEO in 2026 Local search is no longer limited to traditional search engines. According to Search Engine Journal, 20% of all local searches now begin on map applications like Google Maps, Apple Maps, and Bing. This means that platforms originally used just for directions have evolved into full-scale search engines—especially for high-intent, local queries. It’s time to dominate local SEO in 2026. For marketing directors of medium to large businesses,

CM Marketing Minute: Google Third-Party Cookies, Meta Threads Ads, & AI Brand Tools Google won’t ditch third-party cookies after all Google surprised marketers by walking back its plan to remove third-party cookies from Chrome, citing technical and competitive concerns. For marketers, this move extends the window to continue leveraging cookie-based targeting strategies while preparing privacy-first alternatives before regulations inevitably tighten. Meta expands ads on Threads globally Meta’s Threads platform is rolling out global ad placements

CM Marketing Minute: Brand Growth, YouTube Dominates, & TikTok AI Entertainment drives brand growth Brands that focus on entertainment are outpacing their more traditional peers. A new study shows 96% of the world’s top 30 most entertaining brands saw revenue growth last year. Audiences are rewarding brands that deliver joy, surprise, and story—not just features and benefits. For marketers, the takeaway is clear: creativity isn’t just a bonus, it’s a growth strategy. YouTube dominates CTV

How Brand Loyalty and Premium Pricing Drive Sustainable Growth Emotional brand affinity has emerged as a critical differentiator in consumer decision‑making, enabling brand loyalty and premium pricing even in price‑sensitive markets. Findings from Harvard Business Review show that authenticity rooted in a brand’s core beliefs can persuade consumers to pay more, beyond merely rating the product higher Harvard Business Review. Recent research underscores this: a global study surveying 4,000 consumers found that 68% of loyal