Entertainment drives brand growth Brands that focus on entertainment are outpacing their more traditional peers. A new study shows 96% of the world’s top 30 most entertaining brands saw revenue growth last year. Audiences are rewarding brands that deliver joy, surprise, and story—not just features and benefits. For marketers, the takeaway is clear: creativity isn’t just a bonus, it’s a growth strategy. YouTube dominates CTV Meanwhile, YouTube continues to dominate the connected TV space, capturing

How Brand Loyalty and Premium Pricing Drive Sustainable Growth Emotional brand affinity has emerged as a critical differentiator in consumer decision‑making, enabling brand loyalty and premium pricing even in price‑sensitive markets. Findings from Harvard Business Review show that authenticity rooted in a brand’s core beliefs can persuade consumers to pay more, beyond merely rating the product higher Harvard Business Review. Recent research underscores this: a global study surveying 4,000 consumers found that 68% of loyal

Radio Advertising in Multi-Channel Marketing In a world where digital dominates, radio advertising might seem outdated—but that’s exactly why it stands out. Radio reaches people during parts of their day when other media can’t. Whether they’re commuting, working, or unwinding, listeners are tuned in, focused, and receptive. Pairing radio with digital channels creates a powerful combination that drives awareness, action, and measurable results. This guide walks you through the modern role of radio in a

Gen Z surge in social shopping Dentsu’s latest data shows that social media is evolving from a discovery platform to a full-fledged shopping destination. By the end of 2025, 21% of consumers expect to shop directly through social platforms, and that number skyrockets to 67% for Gen Z. For marketers, this means social commerce strategies are no longer optional — they’re critical for staying relevant with younger audiences. Women Demand Better Representation in Advertising A

DM expectations rising A new survey from Emplifi reveals that 32% of consumers expect a direct message response from brands within one hour—and nearly half will walk away after just two poor experiences. Social media is no longer just a branding tool; it’s a frontline customer service channel. For marketers, that means speed and tone in DMs aren’t nice-to-haves—they’re retention levers. Gen Z’s Tumblr revival Gen Z is gravitating toward Tumblr, a platform previously left