Only 3% of agencies worldwide earn Google Premier Partner status. Here’s what that means for the brands that work with them. The Short Version Google Premier Partner is the highest tier in Google’s partner program. It’s not a certification you can buy or a badge you can claim. Google awards it based on three things: how much ad spend you manage, how well your campaigns perform, and how deeply your team is certified in Google’s

Trade schools and vocational programs are having a moment. With student loan debt dominating the national conversation and skilled trades paying six figures in many markets, more students are choosing career-focused education over traditional four-year degrees. The demand is there. But so is the competition. Every community college, technical institute, and for-profit trade school is fighting for the same pool of prospective students. And most of them are making the same mistakes: running generic Facebook

The trucking industry has a driver shortage problem that isn’t going away. The American Trucking Associations estimates the industry is short roughly 80,000 drivers, and that number is projected to grow. So what do most companies do? They throw money at job boards. They post on Indeed. They run a few Facebook ads. And they wonder why their cost per hire keeps climbing while the quality of applicants keeps dropping. We’ve been running truck driver

By Brian Colling | March 2026 Phoenix has more digital marketing agencies per capita than almost any city in the Southwest. A quick Google search returns dozens of options, and every single one of them will tell you they’re the best. So how do you actually tell the difference? After running Colling Media for over 18 years and managing more than $50 million in advertising spend, I’ve seen what separates agencies that deliver real results

CMOs are spending $40 CPMs on OTT and CTV to replace what used to cost $5 to $10 on traditional television. And they’re calling that a programmatic strategy. It’s not. It’s a panic move. The shift away from linear TV scared a lot of brands into “doing something” with streaming. So they moved budget into OTT and CTV, but they didn’t actually change the strategy. No real audience targeting. Maybe geos. Maybe age with a