CM Marketing Minute: October 16, 2024 TikTok’s New Ad Solutions TikTok continues to expand its advertising toolkit, launching automated performance solutions and retail optimization features, at a time when TikTok faces scrutiny in the U.S. over its impact on kids and social media addiction. As the platform innovates for advertisers, it remains essential for brands to balance performance with responsibility. For marketers, this means leveraging TikTok’s advancements while being mindful of potential ethical concerns. Google

We speak EDU! And we’re speaking at the Career Schools Private Education Network (CSPEN) 10th Annual Conference and Arizona Private School Association (APSA) Annual Conference. Colling Media President Doug Campbell will be hosting the following sessions: APSA: Monday, October 281:45 PM – 2:45 PM Afternoon Session Covers critical marketing updates from the past year that education marketers need to know. You’ll get a comprehensive overview of the most significant changes, trends, and emerging strategies, helping

CM Marketing Minute: October 8, 2024 Prime Video Increasing Ads in 2025 Amazon is increasing the number of ads on Prime Video in 2025, aiming to balance ad-supported content with subscriber experience. This shift signals a growing trend across streaming platforms where advertising opportunities are becoming integral to their revenue models. Marketers should consider how this move impacts their video ad strategy as the battle for viewer attention intensifies. Facebook’s New ‘Local’ Tab Facebook’s new

CM Marketing Minute: October 1, 2024 WordPress and WP Engine Drama The WordPress community is in turmoil as a conflict between leadership and developers unfolds, centering around controversial decisions about the platform’s future. The situation could impact site security, updates, and plugin compatibility for marketers, especially those who rely on WordPress for website management. Staying informed and ensuring backup plans are in place for potential disruptions or shifts within the platform will be crucial as

Unlocking the Power of Multi-Channel Marketing for DTC & Retail Brands In today’s competitive digital landscape, multi-channel marketing has become a key driver of success for direct-to-consumer (DTC) and retail brands. By leveraging multiple marketing channels, companies can reach a wider audience, and engage customers across various touchpoints. According to Diversify, Direct-to-Consumer (DTC) and retail brands using three or more marketing channels are 73% more likely to achieve higher Return On Ad Spend (ROAS). Let’s