How Different Generations Use Google to Find Products: Google Search & Shopping Behaviors Why Generational Search Behavior Matters Understanding how different generations use Google Search to find products is critical for marketing directors at medium to large companies. While digital marketing has evolved rapidly, consumer search behavior remains one of the most powerful insights for optimizing online presence, SEO, and paid search strategies. Recent statistics provide a clear view of generational differences in search habits:

Google remains a dominant force in product discovery, especially among older demographics. A recent survey shows 55.9% of Boomers, 42.45% of Millennials, and 41.1% of Gen X rely on Google Search to find products. While younger consumers gravitate toward social platforms like TikTok and Instagram for shopping, Google’s role in search-driven commerce remains strong. Marketers focusing on these age groups should prioritize SEO, Google Ads, and Shopping campaigns to capture high-intent shoppers actively searching for

Super Bowl advertisers are poised for success, with Fox’s ad sales chief revealing how brands are leveraging massive viewership, high-impact creative, and strategic placements to maximize engagement. This year, major players like Budweiser, Apple, Doritos, and Nike are set to make a splash with star-studded campaigns and innovative storytelling. The game remains one of the last true mass-reach events, making it a prime opportunity for marketers (with the budget 😉) looking to boost brand awareness

Google’s latest search trends highlight a rising consumer demand for personalized ads tailored to their preferences. With users seeking relevance and convenience, marketers need to focus on first-party data and audience segmentation to meet these expectations. Personalized advertising strategies drive engagement and brand loyalty, making them a priority for modern campaigns. New TikTok Lead Generation Features TikTok has introduced new lead generation features, offering brands a streamlined way to collect user information directly from in-app

Why Consumers Prefer Marketplaces Over Brand Websites Marketplaces have revolutionized online shopping, with 63% of consumers favoring marketplaces over brand-owned websites. This trend reflects the convenience, variety, and entertainment that marketplaces uniquely provide. According to the ChannelEngine Marketplace Shopping Behavior Report 2025, one in five shoppers browse marketplaces weekly, and 59% do so purely for fun​. For brands, understanding why consumers prefer marketplaces over brand websites is critical to thriving in today’s competitive e-commerce landscape.