Will the Burger King rebrand sizzle or fizzle? For the first time in 20 years, the American fast-food restaurant Burger King has rebranded. Changes include a revamped logo, packaging, and uniforms designed by creative agency Jones Knowles Ritchie. The Burger King rebrand leans heavily on its branding elements in the 70s, 80s, and early 90s. Often, legacy brands that update their look are judged harshly by the marketing and advertising world (Taco Bell Rebranding Fail).

21.6% of consumers hire HVAC companies based on advertising and online searches According to a new Colling Media Snapshot Survey, rather than waiting for a problem in their home heating, ventilation, and air conditioning (HVAC) systems, U.S. adults are taking steps to prevent having to call for service and repairs. The Colling Media Snapshot Survey was conducted on January 4-5, 2021, and canvassed 571 adult homeowners 18+ from throughout the United States. The study’s purpose

Survey: Will You Accept a COVID-19 Vaccine? Colling Media Snapshot Survey: Public Remains Skeptical About a COVID-19 Vaccine, But Most Say They Will Consent Despite the progress being made on the development of a COVID-19 vaccine, a large majority of U.S. adults are skeptical but say will eventually choose to get the vaccine.  These are the conclusions of a new Colling Media Snapshot Survey. The Colling Media Snapshot Survey was conducted November 17-18, 2020, and

Moviegoers May Not Return After Pandemic The movie theater industry has work to do if it wants to lure people back post-pandemic. Many consumers say they are unlikely to return to movie theaters. Instead, they have flocked to home video streaming services and video games. These are the conclusions of a new Colling Media Snapshot Survey. The Colling Media Snapshot Survey was conducted on October 19-20, 2020, and canvassed 550 adults 18+ from throughout the

Incorporate FOMO Marketing into Ad Campaigns Leveraging psychology to sell products and services is nothing new in advertising. Companies using songs or jingles, celebrity endorsements, and sale prices have been around for almost one hundred years.  Smartphones, social media, and the competition for nano-second consumer attention spans are pushing advertisers to employ new concepts in marketing campaigns. FOMO or the Fear of Missing Out has become a staple for digital advertisers over the last decade