Traditional vs. Digital Billboards: Pros and Cons Even with today’s complex advertising landscape, our agency recommends omnichannel marketing. Many clients ask us whether they should use traditional vs. digital billboards. We’ve found clients using conventional and digital channels see better results. With so many digital-only choices, it may be easy to dismiss out-of-home (OOH) advertising. Traditional and digital billboards remain useful advertising tools for companies willing to include OOH in marketing budgets. Some marketers will

Take Advantage of OTT Advertising During COVID-19 The State of Streaming Services The reality is incredible numbers of consumers are moving to streaming services to view content. Marketing your product and services to potential customers should include targeted OTT advertising campaigns. • 61% of Americans own a Smart TV, and 52% use OTT services • Netflix subscribers passed 60 million in early 2019 • 1 out of 3 Americans does not have cable • 25%

How to Restart Your Company’s Marketing After COVID-19 If you are like many business owners and marketing directors, the last few months have changed the way your company operates. Much of your time has been spent tending to the immediate needs of your business. Most or all your marketing efforts are on hold or have been paused for months. You may be wondering how to get your business’ marketing back up and running. For faster

Pew Research Center reports as of early 2019, 69% of adult individuals were on Facebook, which is a significant advertising opportunity for businesses. Do you ever see the Facebook ads in your newsfeed and wonder if they work? The answer is they can be very effective if you’re using them the right way.  Here are three things you probably aren’t doing with Facebook ads.  3 Things You’re Probably Not Doing With Facebook Ads 1. Linking

Quick Wins for Google Ads Campaigns Getting quick wins in Google Ads campaigns can lower your cost per lead (CPL), generate more leads or higher quality leads, and improve your return on investment (ROI). It can be frustrating when your Google Ads campaigns are not performing well. Turning your campaigns around only requires finding new areas of opportunity for optimizations. Table of Contents Settings Recommendations Keywords Wrapping Up Quick Wins for Google Ads Campaigns Settings