How Influencer Marketing Is Changing How did Ocean Spray® enjoy millions of dollars worth of advertising without spending a dime? It all started with a viral TikTok video which sparked an unexpected and wildly successful influencer marketing campaign. The Viral TikTok Video Nathan Apodaca, aka TikTok user @420doggface208, was just a regular guy posting entertaining videos for fun. On September 25, 2020, Nathan posted a 23-second video of himself skateboarding to work after his truck

The Ultimate Guide to Traditional Media Buying Colling Media holds to the belief that traditional media is a vital part of any marketing campaign. We’ve written about it a lot: Don’t Cut Radio Advertising; Drive up Paid Search Performance, Top 10 Rules for Billboard Advertising, Is TV Advertising Still Effective, Relevant, and Worth It? After all, if traditional media were no longer getting results, large brands like McDonald’s, Walmart, and Amazon would not use them.

The Importance of Emerging Digital Formats in Advertising The following are excerpts from an American Marketing Association (AMA) Phoenix Chapter Lunch with Leaders Virtual called The Importance of New, Emerging Digital Formats in Advertising featuring Colling Media Director of Performance Marketing, Jordan Schuster. Programmatic Advertising is the buying and selling process of online advertising in one technology platform. Most of this media sells via a Demand Side Platform where we buy and execute our media.

Will the Burger King rebrand sizzle or fizzle? For the first time in 20 years, the American fast-food restaurant Burger King has rebranded. Changes include a revamped logo, packaging, and uniforms designed by creative agency Jones Knowles Ritchie. The Burger King rebrand leans heavily on its branding elements in the 70s, 80s, and early 90s. Often, legacy brands that update their look are judged harshly by the marketing and advertising world (Taco Bell Rebranding Fail).

21.6% of consumers hire HVAC companies based on advertising and online searches According to a new Colling Media Snapshot Survey, rather than waiting for a problem in their home heating, ventilation, and air conditioning (HVAC) systems, U.S. adults are taking steps to prevent having to call for service and repairs. The Colling Media Snapshot Survey was conducted on January 4-5, 2021, and canvassed 571 adult homeowners 18+ from throughout the United States. The study’s purpose