Survey: Will You Accept a COVID-19 Vaccine? Colling Media Snapshot Survey: Public Remains Skeptical About a COVID-19 Vaccine, But Most Say They Will Consent Despite the progress being made on the development of a COVID-19 vaccine, a large majority of U.S. adults are skeptical but say will eventually choose to get the vaccine.  These are the conclusions of a new Colling Media Snapshot Survey. The Colling Media Snapshot Survey was conducted November 17-18, 2020, and

Moviegoers May Not Return After Pandemic The movie theater industry has work to do if it wants to lure people back post-pandemic. Many consumers say they are unlikely to return to movie theaters. Instead, they have flocked to home video streaming services and video games. These are the conclusions of a new Colling Media Snapshot Survey. The Colling Media Snapshot Survey was conducted on October 19-20, 2020, and canvassed 550 adults 18+ from throughout the

Incorporate FOMO Marketing into Ad Campaigns Leveraging psychology to sell products and services is nothing new in advertising. Companies using songs or jingles, celebrity endorsements, and sale prices have been around for almost one hundred years.  Smartphones, social media, and the competition for nano-second consumer attention spans are pushing advertisers to employ new concepts in marketing campaigns. FOMO or the Fear of Missing Out has become a staple for digital advertisers over the last decade

Texas Leads, California Lags in Attitudes Toward Consumers’ Home State People living in the Southwest United States do not have generally positive views of their state as places to live and work. This is the conclusion of a new Colling Media Snapshot Survey that utilized the Net Promoter (NPS) Score® method for measuring consumers’ overall perception of their state’s brand. Of states in the Southwest (Arizona, California, Colorado, Nevada, New Mexico, Texas, and Utah), residents

Advertising for Lawyers: A Complete Guide The Attorney Selection Research Study by the Research Intelligence Group reveals 75% of adults do an online search when looking for a lawyer. Before people call an attorney, they do an internet search – making your law firm’s top-of-mind recall vital in today’s ultra-competitive legal battle for winning new clients. What is the best advertising for lawyers? What are the law firm advertising rules? How does attorney lead generation