What’s Your Google Ads Optimization Score? Keeping up with the search engine marketing efforts of your company and managing Google Ads campaigns is time-consuming and can get confusing. PPC tools, bidding strategies, and how you operate your account all affect your Google Ads Optimization Score – a vital indicator of how well your ads are performing. The higher your score, the more confidence Google has in serving your ads. So, how does the Google Ads

Colling Media Lands 5 New Advertising Clients Colling Media is pleased to announce that is continuing its recent, impressive growth by adding five new businesses to its prestigious roster of clients. The agency’s new clients include: ScriptSave WellRx—an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath—the leading retailer of kitchen and bathroom cabinetry and countertops in the Phoenix metropolitan area.   Radix Law—a business law firm based

Cross-Channel Marketing with Search Engine Marketing and TV The goal of a well-rounded marketing program is to reach as many consumers as possible using a variety of different marketing methods.  In today’s digitally-focused world, many companies have taken television advertising completely off of the table, thinking it “old school” or ineffective.  This could be a mistake as TV ads have been shown to have an impact on search engine marketing in a variety of scenarios.

Consumers Are Dramatically Changing Media Consumption in Wake of Coronavirus The Colling Media market research team conducted a national Snapshot Study to understand how the coronavirus (COVID-19) is changing the way consumers are consuming media and advertising. The survey, conducted on March 17, 2020, canvased 500 adults 18+ from throughout the United States. The purpose of the study was to reveal if social distancing, the closing of businesses, and people working from home are modifying how people

Consumers Gripped by Coronavirus Fears and Lack Faith in Government’s Ability to Handle Outbreak The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and perceptions about the coronavirus. The survey, conducted on March 9-10, 2020, canvased 500 adults 18+ from throughout the United States. The purpose of the study was to reveal how consumers are responding to the coronavirus and whether they truly understand how it is transmitted. The