Texas Leads, California Lags in Attitudes Toward Consumers’ Home State People living in the Southwest United States do not have generally positive views of their state as places to live and work. This is the conclusion of a new Colling Media Snapshot Survey that utilized the Net Promoter (NPS) Score® method for measuring consumers’ overall perception of their state’s brand. Of states in the Southwest (Arizona, California, Colorado, Nevada, New Mexico, Texas, and Utah), residents

Advertising for Lawyers: A Complete Guide The Attorney Selection Research Study by the Research Intelligence Group reveals 75% of adults do an online search when looking for a lawyer. Before people call an attorney, they do an internet search – making your law firm’s top-of-mind recall vital in today’s ultra-competitive legal battle for winning new clients. What is the best advertising for lawyers? What are the law firm advertising rules? How does attorney lead generation

Traditional vs. Digital Billboards: Pros and Cons Even with today’s complex advertising landscape, our agency recommends omnichannel marketing. Many clients ask us whether they should use traditional vs. digital billboards. We’ve found clients using conventional and digital channels see better results. With so many digital-only choices, it may be easy to dismiss out-of-home (OOH) advertising. Traditional and digital billboards remain useful advertising tools for companies willing to include OOH in marketing budgets. Some marketers will

Take Advantage of OTT Advertising During COVID-19 The State of Streaming Services The reality is incredible numbers of consumers are moving to streaming services to view content. Marketing your product and services to potential customers should include targeted OTT advertising campaigns. • 61% of Americans own a Smart TV, and 52% use OTT services • Netflix subscribers passed 60 million in early 2019 • 1 out of 3 Americans does not have cable • 25%

How to Restart Your Company’s Marketing After COVID-19 If you are like many business owners and marketing directors, the last few months have changed the way your company operates. Much of your time has been spent tending to the immediate needs of your business. Most or all your marketing efforts are on hold or have been paused for months. You may be wondering how to get your business’ marketing back up and running. For faster