Voters Pick Candidate and Advertising Winners Ahead of the 2020 Iowa Democratic Caucus The Colling Media market research team conducted a Snapshot Study in Iowa to understand consumer preferences and attitudes toward presidential candidates and their advertising ahead of the Democratic Iowa Caucus. The survey, conducted December 2-4, canvased 423 adults 18+ throughout Iowa who identifies with the Democratic party. One of the purposes of the study was to test the generally accepted belief that

What You Need to Know About Facebook Ad Manager’s 2020 Changes Properly utilizing the Facebook platform is wise for every business. After all, there are an estimated 1.59 billion daily users, which represents a vast amount of potential customers. One of the best ways to accomplish this is through Facebook Ads Manager, one of the most effective pay-per-click (PPC) tools available. The ad system, in general, is versatile, innovative, and engaging. Every business needs to

Consumers Tipped to Spend 30% Less This Black Friday Than Last Year The Colling Media market research team conducted a national Snapshot Study to understand probable consumer spending behavior for the upcoming Black Friday and Cyber Monday shopping days. The national survey, which was conducted on November 8th and 9th, surveyed 500 adults from throughout the U.S.  Question and answer options were randomized to control for potential ordering bias. The accuracy of the results is

12 Reasons to Outsource Your Marketing A company can quickly outgrow its internal marketing capacity. If you find yourself struggling to keep up with marketing campaigns, or just don’t seem to be getting the results you expect, you should consider getting outside help. Advertising agencies are able to create complete strategies for your company from the ground up, helping it grow. What are some signs it’s time to outsource your marketing needs? You Find Your

Consumers Respond to Advertising on Online Dating Services and Apps The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and the effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S.  Question and answer options were randomized to control potential ordering bias. In order to ensure recency and control for memory, respondents were asked about their