Is Your Content Effective? Content marketing is one of the most important forms of digital marketing today, with an ROI that can grow exponentially if done correctly. Yet it also remains a difficult discipline to master. Virtually any type of content you create for your brand is content marketing, but creating content that is really effective requires a content strategy and a good deal of skill and effort. Marketers can’t just throw content on the

8 SEO Tips to Drive More Leads While search engine optimization (SEO) may be one of the newer marketing disciplines, it’s also one that changes rapidly. It can be difficult to stay up-to-date with the latest trends and changes to Google’s algorithm. However, if your brand wants to stay relevant and visible in today’s busy online marketplace, then it’s essential that you work to optimize your website and content for the search engines. We’ve put

Top 14 Website Design Mistakes Everyone knows a bad website design when they see it, but it can be hard to isolate exactly what’s wrong with the design without technical expertise. A website might feel clunky, outdated, or just frustrating to use, but it could be difficult to articulate why. If you want to avoid mistakes and create a web design that your users love, one of the best starting points is to look at

Voters Pick Candidate and Advertising Winners Ahead of the 2020 Iowa Democratic Caucus The Colling Media market research team conducted a Snapshot Study in Iowa to understand consumer preferences and attitudes toward presidential candidates and their advertising ahead of the Democratic Iowa Caucus. The survey, conducted December 2-4, canvased 423 adults 18+ throughout Iowa who identifies with the Democratic party. One of the purposes of the study was to test the generally accepted belief that

What You Need to Know About Facebook Ad Manager’s 2020 Changes Properly utilizing the Facebook platform is wise for every business. After all, there are an estimated 1.59 billion daily users, which represents a vast amount of potential customers. One of the best ways to accomplish this is through Facebook Ads Manager, one of the most effective pay-per-click (PPC) tools available. The ad system, in general, is versatile, innovative, and engaging. Every business needs to