The Importance of Meta Descriptions Meta descriptions are some of the most valuable — and most underutilized — tools for improving click-through to your website, thereby indirectly helping with search engine optimization. Visible only in search engine results pages, these HTML tags should provide brief and insightful descriptions to help searchers determine if your site is worth visiting. Useful meta descriptions hold a lot of power because these words convince search engine users to click

Search Intent for SEO Performance Surely you’ve heard of search engine optimization or SEO. It’s been one of the biggest buzzwords out there as the Internet has evolved from a novelty to a commodity, and it’s basically defined as generating organic traffic to a particular website or media source by strategically using keywords to rank higher when said words are entered in search engines. Think of it as optimizing your content so that your site

Is Your Content Effective? Content marketing is one of the most important forms of digital marketing today, with an ROI that can grow exponentially if done correctly. Yet it also remains a difficult discipline to master. Virtually any type of content you create for your brand is content marketing, but creating content that is really effective requires a content strategy and a good deal of skill and effort. Marketers can’t just throw content on the

8 SEO Tips to Drive More Leads While search engine optimization (SEO) may be one of the newer marketing disciplines, it’s also one that changes rapidly. It can be difficult to stay up-to-date with the latest trends and changes to Google’s algorithm. However, if your brand wants to stay relevant and visible in today’s busy online marketplace, then it’s essential that you work to optimize your website and content for the search engines. We’ve put

Top 14 Website Design Mistakes Everyone knows a bad website design when they see it, but it can be hard to isolate exactly what’s wrong with the design without technical expertise. A website might feel clunky, outdated, or just frustrating to use, but it could be difficult to articulate why. If you want to avoid mistakes and create a web design that your users love, one of the best starting points is to look at