12 Reasons to Outsource Your Marketing A company can quickly outgrow its internal marketing capacity. If you find yourself struggling to keep up with marketing campaigns, or just don’t seem to be getting the results you expect, you should consider getting outside help. Advertising agencies are able to create complete strategies for your company from the ground up, helping it grow. What are some signs it’s time to outsource your marketing needs? You Find Your

Consumers Respond to Advertising on Online Dating Services and Apps The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and the effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S.  Question and answer options were randomized to control potential ordering bias. In order to ensure recency and control for memory, respondents were asked about their

Paid Advertising: Search vs. Display Are you thinking about investing in paid advertising? It’s a good choice. Paid advertising has a great ROI, especially for businesses just starting out, or businesses launching new products and services. Paid advertising is an investment, and it’s important to figure out which paid strategy will work best for you. When exploring paid advertising options, you may notice two major types of advertising: display and search. Both methods have benefits

Should You Allow Google to Create Display Ads? AI is doing just about everything today. From controlling your smart thermostat to automatically generating screenplays, AI is being applied to many tasks. Earlier this year, JPMorgan Chase used an AI algorithm for creating headlines people wanted to click on. So, why not use Google’s AI to create your display ads for you? Here’s what you need to know about Google AI and how it works. Out

Should AdWords Ads Match Your Home Page? Your AdWords Ads bring people in. But it’s your home page that makes people convert. How well-aligned do your AdWords Ads need to be with the content on your home page? Do you need to make sure your AdWords Ads match the content on your website? When you don’t have content that aligns, you experience reduced conversion. Users click on your ads to get to your website, but