How To Choose A Media Buying Company Colling Media is an award-winning full-service Phoenix-based advertising agency providing Tradition, Digital, and Content Marketing services to a diversified customer base. Clearly define your advertising goals Now, the first step you should take before you go shopping for a media buying company is that you need to sit down with your team and clearly define your advertising goals. What do you want to improve? Is it branding? Is

Taco Bell Rebranding Fail 2016 seems to be a popular year for big brands to fiddle with logos. Over the summer, Subway made tweaks to its look and others are following suit. And whenever a brand attempts a re-branding effort the Colling Media office noise level jumps. This week Taco Bell triggered a lively discussion about how successful the brand will be with its logo evolution. Here are highlights from our Taco Bell logo debate

Interactive Data Studio & BigQuery Dashboards The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it easy to explore their data. Luckily, Google Data Studio and BigQuery are making it easier than ever to explore large datasets like the ones published by the FEC. In this article, you will learn how to use Google’s latest tools to create your own dashboards, using an example I

Programmatic TV Advertising Opportunities Are Here Digital programmatic advertising is now a full two-thirds of all digital transactions. Now that programmatic has expanded into the traditional advertising space, i.e. TV, savvy companies are looking for ways to automate their ad buying while more precise targeting and analyzing the results those ads bring. TV has yet to feel the full effect of programmatic ad buying, but the trend will come fast. By 2018, programmatic ad buying is

Google and Twitter revived search engine partnership Recently, Google and Twitter revived a partnership the companies used to have that allowed the search engine to display real-time tweets in its results. The two companies had a similar arrangement several years ago, but the deal lapsed in 2011. As a result, Google search results tended to suffer from having a lack of the biggest source of real-time content on the Internet. Twitter stands to benefit from