Dramatic Shift from Cable to Streaming Services In its ongoing effort to monitor changing consumer media consumption behavior, the Colling Media market research team has conducted a national Summer 2019 Snapshot Study on streaming services. The study focuses on cable/satellite TV attrition, video adoption, attitudes toward advertising interruption, and Disney’s new video-on-demand offerings. Here are key findings from the national survey of adults in the U.S. Survey Results 1. Migration away from cable/satellite TV has

Facebook Ads: The 6 Dos and Don’ts It has become easier than ever to use Facebook to promote your business, website content, or other services you offer. Facebook ads can reach thousands of people within just days, bringing more likes to your Facebook page or views to your website. But if you want to get your money’s worth paying for a Facebook ad, you will want to give this article a read. Here’s what works

4 Google Marketing Takeaways From A Data Analytics Expert When Colling Media received four invitations to Google Marketing Live 2019, we knew we needed to include our Data Analytics Manager Dan Chen. Dan is an expert in analytics, tracking, attribution, and data modeling. Chen has a keen skeptical eye for cutting through the hype, getting at the core of issues, and separating spin from the facts. Here are Dan’s key takeaways from Google Marketing Live

11 Essential Updates from Google Marketing Live 2019 For three days in May, Google Marketing Live 2019 took over Moscone West in San Francisco gathering the best and brightest in the online marketing world to discuss recent updates, new tools, and user feedback, and share best practices. The event was billed as the most important conference for digital advertising and delivered. Colling Media was the only full-service advertising agency from Arizona at Google Marketing Live

What is OTT Advertising and Why Your Business Should Be Using It? Over-the-top advertising — no, it’s not advertising that’s just too much. Over-the-top advertising refers to over-the-top media, which encompasses streaming media services: Netflix, Hulu, Disney+, and YouTube, to name a few. Over-the-top (OTT) media services generate a significant amount of advertising-based revenue, and that presents an excellent opportunity for those looking to grow their advertising campaigns in non-traditional ways.  Here’s what you need to