Google Updates Search Quality Rating Guidelines Back in November 2015, Google published a document with the full version of their quality rating guidelines. On March 28, Google updated this document, reducing the length of the document from 160 pages to 146 pages. This is the first update Google has made to the document and to their search quality ratings since the document was published in November. Highlights of Google’s Search Quality Updates Here are a few

The 4 C’s of Building a Remarketing Campaign A successful remarketing campaign integrates these concepts: context, cookie duration, creative and content, in a way that encourages previous visitors to come back and add value to your business. Whether they end up making a purchase or turning into a lead, the less efficient you are with your budget, the more valuable each returning visitor will be to your site. In order to do this, it is

Shopping Websites Generate 10x Traffic with Search Marketing Whether your website is old or new, chances are your primary goal is to boost traffic. While search marketing is certainly a tried and true method for traffic generation, many people have resorted to alternate methods to drive traffic to their websites. Some examples of these alternatives include social media websites and guest blogging. However, despite the effectiveness of these alternate methods, a new report suggests that search

Account Targeting on LinkedIn On March 1, 2016, LinkedIn announced the launch of account targeting, a new way to run successful account-based marketing campaigns on LinkedIn itself. Account-based marketing has become very important in the B2B marketing world, as it seeks to align program dollars and resources against priority accounts. This new account targeting feature gives marketers the flexibility to customize their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts. This

Guide to Multi-Touch Attribution Attribution is a marketing term that refers to the process of establishing a set of touchpoints or user actions that help to promote the core objectives of the marketing campaign. By identifying the core aspects of a campaign that contribute to lead generation, marketers can design a smarter and more efficient campaign that fuels lead generation. There are a variety of different attribution models, and your marketing success will hinge on