Why You’re Losing Money if Your Website Loads Slowly Having a high-quality website is important for any company that wants to succeed. Providing detailed information about your company and the services or products you sell is important, as is having site that is responsive and can be easily accessed through a mobile device. While all of that is great, if your website isn’t loading fast enough you are losing potential customers and money. Here’s why

Great Tools for Analyzing Your Competitors’ Marketing To design a successful online marketing campaign, you need accurate data about your website’s performance and competitors’ marketing efforts. This will help you identify the most effective digital advertising strategies. Services like Email Insights, SEMrush, SpyFu, GinzaMetrics, and Quantcast can deliver this vital information. Each tool provides competitive insights on topics ranging from visitor demographics to rivals’ email marketing strategies. Tool #1: GinzaMetrics This service can analyze your website’s

Advanced Google Analytics Segments: Part 1 If you want to know how your website is being used and the traffic you are attracting, Google Analytics is a free service that is easy to both learn and use. Google Analytics uses a tracking code on each of your website’s pages to collect information about a user’s activity once they get to your site. What are Segments and Why Use Them A segment is another piece of

A Basic Guide to Programmatic Media Buying Programmatic Media Buying is now a big part of buying and selling media. In basic terms, it is the act of buying media like they are products. It is auction-based and people buy media based on the number of viewers they get for it. What is Programmatic Advertising? It is an automated system of buying media for the right price at the right time. The price of the media is based on the value

6 Essential KPIs for Digital Marketing One of the biggest, consistent challenges any digital marketing campaign has involves proving its worth. And the most conclusive way to do this relies on generating and using objective metrics that can show how resources invested are producing desired market results. Anecdotal statements are great for conversations, but decision-makers often vote with their budget as much as they do on strategy and direction. Without clear metrics, proposals and campaigns