Digital Billboards on the Rise Outdoor display advertising has always been a popular and effective way to introduce your product to the community. Billboards hold a number of unique advantages over television, radio, and even internet advertising such as cost, placement, and many other factors. But for some advertisers, outdoor display and billboard advertising also has their limitations, especially when it comes to shaping your message. Disadvantages of Traditional Billboards 1. Static Messaging Perhaps the biggest

5 Tips for Hiring an Ad Agency So you’ve been advertising for a while and you know one thing is for certain… advertising can be tough!  Why do you think the majority of large companies work with ad agencies? So what are some tips for hiring an ad agency, and how do you know what is the Best Ad Agency for you? There are many advantages to hiring ad agencies and there are many ad

Split Testing in PPC Advertising A/B split testing is fairly commonplace in pay-per-click advertising (PPC). Most PPC advertisers are already conducting some form of A/B split testing within their campaigns. The idea of comparing two variations of an ad to determine which one is getting the highest click-thru rates is nothing new. However, what many marketers fail to realize is that A/B split testing can do much more than simply telling you ad A outperforms ad

Display Advertising on the Rise Every few months a blog article or press release pops up declaring the death of banner or display advertising. In reality, nothing could be further from the truth. According to a study of over ten billion display advertising impressions worldwide, industry giant Google found that in 2011 banner advertising had a banner year. Google reports that during 2011, 15 of 25 display advertising vertical markets experienced growth. The vertical leader, the arts and

Why is Mobile Advertising Booming? Mobile advertising is one of the hottest and most effective advertising mediums today. In 2011 the United States mobile broadband subscribers topped 331 Million and the industry shows no signs of slowing as the number of smartphone users increases year after year. As a result, mobile ad spending has increased substantially to become one of the hottest advertising trends with growth projected through 2015. Led by strong growth in the US,