Google Brings Marketing Mix Modeling to the Masses Google is rolling out a code-free Scenario Planning interface for its Marketing Mix Model, Meridian, giving non-technical marketers access to advanced cross-channel measurement and forecasting. Teams can use natural language prompts to explore performance and stress test budget scenarios in a privacy-safe environment, as MMM continues to outpace other measurement approaches in investment. For marketers managing paid search, paid social, programmatic, and CTV, easier MMM access means

Roku’s video ad growth Roku’s platform revenue, which includes advertising, rose 18% year over year to $1.22 billion in Q4, with leadership saying its video ad growth is outpacing the broader OTT market. AI-powered tools inside Roku Ads Manager are opening CTV to small and mid-sized businesses, while its Amazon Ads partnership aims to expand authenticated reach at scale. For marketers, connected TV is becoming more measurable, more accessible, and more performance-driven, making now the

Amazon’s ad revenue surges past $21 billion in Q4 Amazon closed Q4 with more than $21 billion in ad revenue, up 22% year over year, reinforcing how deeply commerce media is embedded in full-funnel strategy. Prime Video and Thursday Night Football continue to pull brand dollars upstream while retail media closes the loop downstream. Growth at this scale signals that performance and brand are no longer separate budget conversations for marketers planning 2026. Ad-supported television

TikTok is seeing a spike in app deletions after U.S. joint venture TikTok app removals in the U.S. are up nearly 150% after announcing its new U.S. joint venture. Even with usage holding steady, sentiment volatility is pushing creators and users to test alternatives like UpScrolled and Skylight. For marketers, platform risk is no longer theoretical, so audience diversification and creative portability matter more than ever. Paramount+ is moving into short-form feeds Paramount+ is planning

Meta is rolling out ads on Threads Meta has officially rolled out ads on Threads worldwide, introducing new formats as it starts to turn attention into revenue. Early data shows markets like India driving scale, while smaller regions lead on reach, which signals how Meta is thinking about growth versus performance. For marketers, Threads is no longer an experimental channel, and creative testing now matters as much as audience strategy. TikTok is collecting more precise