Reddit launches a new 6-second video ad views goal Reddit has introduced a 6-second video ad views goal, giving advertisers a sharper metric for short-form engagement. With the social forum climbing to the number two spot of most visited websites in the U.S. this summer, it signals a growing opportunity for measurable video performance and a platform that can no longer be treated as niche. Strategies that integrate Reddit into the media mix will be

Colling Media Marketing Minute: Amazon Ads, Adobe AI Agents & Roku AI-Ads Amazon Ads joins forces with Netflix Netflix’s new partnership with Amazon Ads lets marketers buy Netflix inventory programmatically through Amazon’s DSP. That means premium streaming audiences are now more accessible, measurable, and targetable inside cross-channel campaigns. Marketers should view this as a chance to integrate Netflix into brand-building and awareness strategies while comparing its performance against other CTV platforms. Adobe unveils AI agents

Colling Media Marketing Minute: Anthropic Settlement, Linear TV Ad Spend, and Social Campaign Research Trends Spotify introduces direct messages Spotify has rolled out direct messages, giving users the ability to share audio content and chat within the app. Beyond consumer engagement, it signals another way for Spotify to own more of the conversation layer, which could unlock new inventory for marketers as audio and social continue to converge. Marketers should watch how this expands shareability

Spotify introduces direct messages Spotify has rolled out direct messages, giving users the ability to share audio content and chat within the app. Beyond consumer engagement, it signals another way for Spotify to own more of the conversation layer, which could unlock new inventory for marketers as audio and social continue to converge. Marketers should watch how this expands shareability and sponsored integrations. LinkedIn doubles down on video ads LinkedIn is leaning harder into video

Print Media Is Back and It’s Strategic Print is staging a comeback as brands like The Spectator, Financial Times, and Us Weekly expand editions while Microsoft and Costco reinvest. Print’s tactile experience builds trust, particularly for premium audiences, making it a sharp play when digital feels saturated. Marketers who integrate print with digital bridges like QR codes or AR can create standout campaigns. Rebranding Can Backfire—Heritage Matters Cracker Barrel learned the hard way that heritage