The digital age has transformed how luxury brands connect with their audience, making Instagram marketing for high-income consumers a cornerstone of success. Once dominated by glossy magazine ads and exclusive storefronts, the luxury marketing landscape is now centered on visually dynamic platforms like Instagram. According to eMarketer, 62.4% of affluent consumers use Instagram to discover products, while 27.1% rely on it to research and evaluate their options before purchasing. For marketing directors, Instagram offers unparalleled […]
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