Advertising Agency Onboarding Process When you partner with a new advertising agency, the advertising agency onboarding process is a crucial first step. This structured approach isn’t just about ticking boxes; it’s about establishing a solid foundation for your collaboration to meet and exceed your marketing goals. 1. Advertising Agency Onboarding Team As part of the onboarding process for marketing campaigns, expect to be introduced to your designated Account Manager. This person will be your main point of contact when

Disney Partners with The Trade Desk and Google OpenX Disney recently announced partnerships with The Trade Desk and Google OpenX to offer programmatic inventory. Marketers will be able to tap into Disney’s massive audience across their properties, including Disney+, ESPN, and Hulu, reaching viewers engrossed in their favorite shows, captivated by Disney classics, or cheering on their favorite sports teams. Marketers should stay tuned to find out how to tap into these audiences. Google’s Search

TikTok Faces Ban, Free LinkedIn AI Courses, & E-Comm Wants Delivery Flexibility US House of Representatives Passes TikTok Legislation First up, The US House of Representatives recently passed legislation that could restrict or even ban TikTok in the US. While the bill now heads to the Senate, this news highlights the ongoing debate about data security and social media platforms. As long as the platform stays active, advertisers should likely stay the course, and also

Colling Media Named AZ Big Media’s #1 Ad Agency Colling Media is honored to be voted into the top spots in AZ Big Media’s 2024 Ranking Arizona awards for Advertising Agency – Medium and Internet Marketing. We also hold second place in SEO/Social Media Marketing. Brian Colling, our CEO, added: “I couldn’t be prouder of what we’ve achieved together. It’s our people who drive innovation and the special relationships with our partners.” Big thanks to

Google Updates Ads Editor, AI Image Generation Runs Amok, and Gen-Z Prefers Diversity Google Ads Editor Gets a Power Boost First up, Google Ads Editor just launched version 2.6 with a pack of eight new features! This update is packed with tools to streamline workflows and improve campaign management.  Marketers should take some time to familiarize themselves with these new features and explore how they can boost their advertising efficiency. AI Gets Artistic, But Quality