TikTok’s SubSpace, Google’s Gemini Grows & Pinterest Teams with Google TikTok Launches Sub Space First, TikTok just launched Sub Space, a subscriber-only chat for creators. Sounds familiar, right? Yep, After taking on Instagram, YouTube and Amazon, TikTok is now taking a swing at OnlyFans, offering exclusive content and deeper engagement for paying fans. So, brace yourselves for a potential content creator exodus towards greener pastures. Google Gemini Shows Early Promise Speaking of tech titans, Google

Why Marketers Should Be Tuned In To Podcast Advertising In an era of soaring digital content consumption, podcasts have emerged as a popular pastime and rising advertising player. With a staggering 12% increase in listenership in the past two years, podcasts are not just a trend; they’re a burgeoning marketplace for savvy marketers, especially in genres like true crime and comedy. Here’s why your brand should include podcast advertising in its marketing mix. The Podcast Phenomenon

Zuckerberg and Meta Face the Senate Judiciary Committee Mark Zuckerberg faced the Senate Judiciary Committee, offering an apology to families affected by online harms on his platforms. However, the tone shifted as he then pointed fingers at Google and Apple, suggesting their app store rules hindered Meta’s ability to protect users. Regardless of blame, expect tighter restrictions on targeted advertising on Facebook and Instagram in the coming year. Google Unveils new Circle to Search Feature

New Google AD AI Tool, TikTok Fires at YouTube & Data Confirms Short Forms Win Google Ads Rolls Out AI To Help Build Search Campaigns Google has launched the beta version of Gemini AI, aiming to simplify the creation of search campaigns and boost ad quality. Advertisers are encouraged to explore its capabilities as it rolls out in the coming weeks, promising a transformative impact on digital advertising. Stay tuned for updates on this innovative

TV Streaming Services: 92% of Free Subscribers Have Paid Subscriptions, 70% OK with Ads With 60% of US households accessing Free Ad-Supported Streaming TV (FAST) in 2023, platforms like Tubi and Pluto TV boasting millions of monthly active users, and 67% of US households had a paid TV subscription in 2021, down from 76% in 2020, the potential for reaching a broad and diverse audience appears enormous.  The Colling Media market research team conducted a