Death of Cookies, LinkedIn Ads Cost Increases & Google SGE Findings Chrome begins the death of cookies, LinkedIn Ad prices are going up, and new research suggests Google’s AI prefers different things than Google’s search algorithm, on this week’s Marketing Minute. Chrome Begins the Death of Cookies The latest version of Chrome – the world’s most-used browser – includes new privacy features designed to effectively disable third-party cookies for 1% of their users. With Chrome’s

Top Marketing Trends You Can’t Ignore in 2024 Welcome to 2024’s marketing challenge – a sophisticated interplay of data, AI, privacy, immersive experiences, and the underlying fabric of corporate responsibility. Here are the top marketing trends you can’t ignore in 2024 to keep you at the top of your advertising game. The Shift: Third-Party to First-Party Data The decline of third-party cookies signals a new era in data utilization. Brands now leverage direct customer interactions

Shop Talk Podcast Episode 4: Navigating the Nuances of Paid Social Media Navigating the Nuances of Paid Social Media is your essential audio guide through the shifting landscape of social media advertising. Doug Campbell and Senior Paid Social Manager October Newson step into strategies for engaging and converting audiences. Whether you’re fine-tuning your brand’s digital presence or seeking to harness the full potential of social ads you’ll get practical, actionable marketing wisdom. “We’re definitely seeing

Forecasting the Impact of Google’s Gemini for Marketers Google is making waves with Gemini, its latest and most capable multimodal AI model. But hold your applause – some elements in the promotional video were, let’s say, ‘enhanced for effect’. This blip aside, the message is clear: AI is evolving rapidly, offering more dynamic ways to engage with technology. For marketers, it’s time to embrace AI’s potential. Don’t get left behind, as this tech shapes the

Google Updates Rules on Consumer Finance Google is rolling out updates to its rules for personalization of consumer finance ads. Starting March 1, 2024, consumer finance ads will no longer be able to target users based on gender, age, parental status, marital status or ZIP code. While privacy advocates are likely celebrating a victory, advertisers promoting consumer finance products will need to make plans to adjust to these new rules. Programmatic Continues to Grow A