How Colling Media Uses Data-Driven Marketing Strategies to Maximize ROI In today’s fast-paced digital marketing landscape, data-driven marketing strategies are essential for businesses looking to optimize their campaigns, allocate budgets effectively, and maximize return on investment (ROI). At Colling Media, we leverage advanced data analytics to transform raw marketing data into actionable insights, helping marketing directors make informed decisions. If your company struggles with limited marketing staff, managing multiple channels, or lengthy reporting processes, our

A recent survey revealed that 42% of users find Google Search less useful, with younger audiences shifting toward AI-powered tools and social media for discovery. With 76% of respondents stating that a significant portion of Google’s search results feel “sponsored or promoted,” the traditional search experience is facing credibility concerns. As AI-driven search platforms gain traction, marketers need to rethink their SEO and content strategies to remain visible in evolving search ecosystems. Instagram Reportedly Developing

Instagram is rolling out testimonial ads, giving creators a new way to earn through brand deals. These text-only endorsements appear on ads, allowing brands to leverage creator credibility in a quick, scalable way. With 40% of shoppers using creator recommendations on Instagram, this format provides an easy path for brands to boost engagement and drive conversions. Marketers should explore how influencer partnerships can extend reach and impact. Amazon Sales from non-Amazon Media New research shows

How Non-Amazon Media Drives Sales & Why Unified ROAS Matters Why Amazon Sales No Longer Belong to Amazon Alone For brands selling on Amazon, success isn’t just about optimizing Amazon Ads—it’s about understanding Amazon sales attribution and how external media impacts conversions. Recent data shows that 42% of a brand’s Amazon sales come from non-Amazon media, yet many marketing directors still focus their advertising efforts exclusively within Amazon’s ecosystem. Even more compelling, brands that measure

CM Marketing Minute: February 20, 2025 TikTok and Instagram Dominate Influencer Marketing Brands continue investing heavily in TikTok and Instagram, with the two platforms accounting for 83% of influencer collaborations in 2024. Short-form video remains the dominant content format, and brands are prioritizing partnerships that drive engagement and conversions. As influencer marketing continues to evolve, marketers should focus on strategic creator collaborations that align with their target audience and campaign goals. Reddit Struggles with Growth