‘Shop Talk’: The Marketing Podcast For Marketing Geeks Made By Marketing Geeks At Colling Media, our mission is to help people succeed through better advertising results. And what better way to do that than by sharing valuable insights and strategies directly from the minds of our industry experts? We are thrilled to announce the release of ‘Shop Talk‘, our brand-new podcast hosted by Colling Media President Doug Campbell. About the Podcast ‘Shop Talk‘ is the marketing

Shop Talk: Marketing Director’s Guide to OTT and CTV Advertising Strategies In this episode of Colling Media ‘Shop Talk’, President Doug Campbell and Chief Digital Officer Jordan Schuster dive into the exciting world of OTT (Over-The-Top) and Connected Television. Explore the evolution of television advertising from traditional linear TV to the dynamic realm of streaming platforms like Hulu, Disney+, and Netflix. As a Marketing Director or CMO, you understand the importance of staying ahead of

TikTok and Meta Announce Ad-Free Packages in the EU TikTok and Meta announced ad-free packages in the EU, finally catching up to YouTube, which has offered an ad-free package for some time now. This trend should worry advertisers. On the one hand, ad-free packages reduce available inventory for advertisers. On the other, increased spending on subscriptions eats away at consumer’s discretionary budgets. Nielsen Launches First-Party Ad Measurement on Netflix Nielsen announced the official launch of

New AI Integrations, Google To Allow Blocking AI Bots & Reddit Incentivizes Creators TikTok, Meta, Spotify, and Getty incorporate AI, Google allows sites to block AI bots, and Reddit moves to reward creators on this week’s marketing minute. AI Power News: TikTok, Meta, Spotify & Getty TikTok, Meta, Spotify, and Getty Images announced new AI-powered features for their respective platforms. Adoption and integration of new AI tools directly into platforms that marketers use is the

A Comprehensive Guide to Unlocking the Power of Marketing ROI Marketing ROI (Return on Investment): the one metric that stands out as the ultimate test of a campaign’s effectiveness. But what exactly is marketing ROI, and why is it so crucial for businesses today? In this comprehensive guide, we’ll delve into the importance of measuring marketing ROI, how to calculate it, and how to optimize it across various marketing channels. What is Marketing ROI? Marketing