Google Search Results in TikTok Search, Prime Video Ads & SuperBowl Ad Talks Google Search Results Appears on TikTok Some TikTok users are seeing Google search results when using the search function. It’s another strategic step as ByteDance seeks to make TikTok in an “everything” app like China’s Weibo. Google and TikTok have been relatively quiet about this new feature, but it does beg the question of who will own the inventory. Will advertisers be

Build Relationships with Customers Through Conversational Marketing What is Conversational Marketing? Hey there, ever found yourself chatting with a friend about a product and thought, “Wow, I wish companies could talk to me like this?” Well, that’s what conversational marketing is all about! It’s a customer-centric approach that uses real-time, one-to-one connections between marketers and customers. It’s like having a casual chat with a friend, but in this case, that friend is a brand that’s

New Google Update, New Capcut Graphic Design Features & X Teases Subscription For All Users Google Rolls Helpful Content Update Google is rolling out an update to its “helpful content” system. The changes target sites that have unrelated content on sub-domains or sub-folders, so if you have a content farm on a sub-domain, it might be time to turn that off before it starts affecting your main content rankings. Google also updated some of the

TikTok’s New Partner, YouTube Faces Revenue Decline, New York Limits Geocaching TikTok Launches Partnership with TransUnion TikTok announced a partnership with TransUnion to provide advertisers with better tracking. Perhaps great news for advertisers and could lead to better targeting too, which TikTok has been slow to develop on its own. Concerns about ByteDance’s Chinese ownership and data privacy are likely going up since TikTok won’t just know your browsing and buying habits, but potentially your

Colling Media’s Kristen O’Neall Named One of 2023’s Top Women in Media Driving Innovation in the ‘Directors Who Do It All’ Category, Alongside Esteemed Industry Peers Kristen O’Neall, Director of Client Services at Colling Media, has been honored as one of the 2023 Top Women in Media by Cynopsis, recognizing women making bold decisions at every level, agents of change, and champions of excellence who are instrumental in driving their businesses forward. O’Neall’s recognition falls