Black Friday E-commerce Marketing Strategies Black Friday isn’t just another sales day—it’s a global spectacle that has the power to make or break an e-commerce business’s yearly revenue. As the crescendo of the holiday shopping season, this day has been etched into consumer calendars as a must-participate event. Here’s a look at Black Friday e-Commerce marketing strategies and how to make them work for your business. E-commerce’s Stellar Rise During Sales Seasons The digital revolution has

Amazon’s New TV Ad Platform, New Performance Max Feature & Meta Updates Ads Manager Amazon announces a new TV advertising platform, Google adds “search themes” to Performance Max, and Meta updates conversion goals, on this week’s marketing minute. Amazon Announces NEW TV Platform Amazon announced a new “Sponsored TV” platform at its annual unBoxed event last week. This new self-service platform is designed to allow advertisers to place ads on Freevee, Twitch, and other inventory

TikTik and OOH, Trade Desk + InstaCart Team Up & Snapchat User Data News TikTok announces out of home options, Trade Desk partners with Instacart, and Snapchat touts unique audience, on this week’s marketing minute. TikTik Announces New Out-of-Home Options TikTok announced new out-of-home options under the name “out-of-phone” allowing advertisers to expand reach into billboards, kiosks and other digital displays. It’ll be interesting to see how competitive TikTok’s CPMs will be compared to [other

What is Social Commerce? Social commerce is the fusion of social media and e-commerce, allowing businesses to sell products and services directly on social platforms. With global social commerce sales hitting $527.8 billion in 2022 and projected to reach $1.2 trillion by 2025, it’s more relevant than ever. Why is Social Commerce Important? Social commerce is crucial because it enables businesses to meet customers where they already spend time: on social media platforms. With billions

Google Ads Data Manager Announced Google announced its new Google Ads Data Manager. With third-party cookies going away – eventually – Google is launching a new tool to help advertisers manage first-party data. The tool could have a big impact on targeting and tracking. Historically, Google has had trouble matching first-party data, so the big question is if this will help advertisers create targeting and lookalike audiences. Shopper Behavior Data for 2023 Holidays Shopify and