Using Negative Keywords in Paid Search Campaigns When spending marketing dollars on pay-per-click platforms such as Google Ads, you want to know you’re getting your money’s worth. Unfortunately, this isn’t always the case when searchers are clicking on your paid ads with no interest in the products or services you provide. Using negative keywords may increase your results. What Is Paid Search Advertising? If you’re new to online advertising, getting familiar about pay per click

The Most Liked and Disliked Super Bowl LIV Commercials The Colling Media market research team conducted a Snapshot Study directly after Super Bowl LIV to understand consumer reactions to the annual event, halftime show, and accompanying TV advertising. The survey, conducted after the game on February 3, 2020, canvased 500 adults 18+ throughout the U.S. Respondents were asked about their most liked/disliked TV commercials, whether they made a financial wager on the game, and which

The Importance of Meta Descriptions Meta descriptions are some of the most valuable — and most underutilized — tools for improving click-through to your website, thereby indirectly helping with search engine optimization. Visible only in search engine results pages, these HTML tags should provide brief and insightful descriptions to help searchers determine if your site is worth visiting. Useful meta descriptions hold a lot of power because these words convince search engine users to click

Search Intent for SEO Performance Surely you’ve heard of search engine optimization or SEO. It’s been one of the biggest buzzwords out there as the Internet has evolved from a novelty to a commodity, and it’s basically defined as generating organic traffic to a particular website or media source by strategically using keywords to rank higher when said words are entered in search engines. Think of it as optimizing your content so that your site

Is Your Content Effective? Content marketing is one of the most important forms of digital marketing today, with an ROI that can grow exponentially if done correctly. Yet it also remains a difficult discipline to master. Virtually any type of content you create for your brand is content marketing, but creating content that is really effective requires a content strategy and a good deal of skill and effort. Marketers can’t just throw content on the