Cross-Channel Marketing with Search Engine Marketing and TV The goal of a well-rounded marketing program is to reach as many consumers as possible using a variety of different marketing methods.  In today’s digitally-focused world, many companies have taken television advertising completely off of the table, thinking it “old school” or ineffective.  This could be a mistake as TV ads have been shown to have an impact on search engine marketing in a variety of scenarios.

Consumers Are Dramatically Changing Media Consumption in Wake of Coronavirus The Colling Media market research team conducted a national Snapshot Study to understand how the coronavirus (COVID-19) is changing the way consumers are consuming media and advertising. The survey, conducted on March 17, 2020, canvased 500 adults 18+ from throughout the United States. The purpose of the study was to reveal if social distancing, the closing of businesses, and people working from home are modifying how people

Consumers Gripped by Coronavirus Fears and Lack Faith in Government’s Ability to Handle Outbreak The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and perceptions about the coronavirus. The survey, conducted on March 9-10, 2020, canvased 500 adults 18+ from throughout the United States. The purpose of the study was to reveal how consumers are responding to the coronavirus and whether they truly understand how it is transmitted. The

Using Negative Keywords in Paid Search Campaigns When spending marketing dollars on pay-per-click platforms such as Google Ads, you want to know you’re getting your money’s worth. Unfortunately, this isn’t always the case when searchers are clicking on your paid ads with no interest in the products or services you provide. Using negative keywords may increase your results. What Is Paid Search Advertising? If you’re new to online advertising, getting familiar about pay per click

The Most Liked and Disliked Super Bowl LIV Commercials The Colling Media market research team conducted a Snapshot Study directly after Super Bowl LIV to understand consumer reactions to the annual event, halftime show, and accompanying TV advertising. The survey, conducted after the game on February 3, 2020, canvased 500 adults 18+ throughout the U.S. Respondents were asked about their most liked/disliked TV commercials, whether they made a financial wager on the game, and which