How to Restart Your Company’s Marketing After COVID-19 If you are like many business owners and marketing directors, the last few months have changed the way your company operates. Much of your time has been spent tending to the immediate needs of your business. Most or all your marketing efforts are on hold or have been paused for months. You may be wondering how to get your business’ marketing back up and running. For faster

Pew Research Center reports as of early 2019, 69% of adult individuals were on Facebook, which is a significant advertising opportunity for businesses. Do you ever see the Facebook ads in your newsfeed and wonder if they work? The answer is they can be very effective if you’re using them the right way.  Here are three things you probably aren’t doing with Facebook ads.  3 Things You’re Probably Not Doing With Facebook Ads 1. Linking

Quick Wins for Google Ads Campaigns Getting quick wins in Google Ads campaigns can lower your cost per lead (CPL), generate more leads or higher quality leads, and improve your return on investment (ROI). It can be frustrating when your Google Ads campaigns are not performing well. Turning your campaigns around only requires finding new areas of opportunity for optimizations. Table of Contents Settings Recommendations Keywords Wrapping Up Quick Wins for Google Ads Campaigns Settings

4 Things to Know About Responsive and Dynamic Ads While responsive and dynamic ads are proven to get results, they can also be risky. All you need to do to minimize these risks is a bit of planning and some attention to detail. It is no secret digital ads deliver. Potential customers see brand messages when searching on Google or Bing, and when scrolling through social media feeds. What consumers do not know is that

What’s Your Google Ads Optimization Score? Keeping up with the search engine marketing efforts of your company and managing Google Ads campaigns is time-consuming and can get confusing. PPC tools, bidding strategies, and how you operate your account all affect your Google Ads Optimization Score – a vital indicator of how well your ads are performing. The higher your score, the more confidence Google has in serving your ads. So, how does the Google Ads