Podcasts Lead AM/FM Radio in Spoken-Word Listening Podcasts have officially surpassed AM/FM radio in spoken-word listening for the first time. Edison Research reports podcasts captured 40% of spoken-word audio time in Q4 2025, edging out radio at 39%. Marketers should rebalance audio investments toward on-demand and host-read formats, where attention is intentional and targeting is sharper. Instagram Launches a Google TV App Instagram has launched a Google TV app centered on Reels, bringing short-form social

Your agency is obsessed with the bottom of the funnel. They celebrate low CPAs and high click-through rates on their performance campaigns, but they can’t explain why your overall growth has stalled. Sound familiar? It’s because they’re ignoring 90% of the customer journey. A staggering 79% of marketing leads never convert into sales, and it’s because most agencies are stuck in a silo, treating brand and performance as two separate disciplines. This isn’t just a

The world of advertising is on the cusp of a revolution, a transformation so profound that it will redefine the very essence of how brands connect with consumers. This isn’t a distant future; it’s happening now. By 2026, the changes will be undeniable. Artificial Intelligence (AI) is no longer just an optimization tool; it’s a fundamental force reshaping consumer behavior, brand interaction, and the entire advertising ecosystem. For Chief Marketing Officers (CMOs), this isn’t a

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker, the father of modern advertising, said that over 100 years ago. The fact that it still resonates with so many CMOs in 2026 is a damning indictment of how our industry measures success. For decades, this quote has resonated with marketers. While we’ve made significant strides in tracking and measurement, the core challenge of understanding

For over a decade, your marketing team has meticulously crafted an SEO playbook. You’ve chased keywords, built backlinks, and optimized meta descriptions. But what if that entire playbook is about to become obsolete? A new force is reshaping the search landscape, and it’s called Generative Engine Optimization (GEO). This isn’t just another marketing acronym; it’s a fundamental shift in how your customers will discover and interact with your brand. This article will break down the