Data-Driven Enrollment Marketing: Education CMO Playbook The New Reality for Enrollment Marketing Leaders Education marketing has entered a defining moment. Student behavior has fragmented, the cost of media has climbed, and the traditional “more leads = more enrollments” equation has collapsed. Marketing leaders must now deliver growth under pressure and be accountable not for clicks or leads, but for starts and outcomes. Prospective students research across multiple platforms, weigh ROI on education, and expect personalized

New analysis on AI content sources A new analysis of AI citations reveals that most AI-generated answers from ChatGPT, Gemini, and Perplexity rely heavily on brand-controlled content. Companies, not publishers, are shaping what users see in AI summaries. For marketers, owning and optimizing branded content for AI visibility could soon be as essential as SEO—now’s the time to adapt your content strategy. Google Ads cracks down on poor visuals Google Ads has begun flagging low-quality

Meta’s new conversational ad targeting Meta announced it will begin using AI chat interactions as a new signal for ad targeting in December 2025. Conversations users have with Meta’s AI assistant will soon influence both content and advertising, introducing a new layer of intent-based targeting. For marketers, it’s a chance to craft conversational creative that feels natural and relevant for more personalized engagement. Smarter creative rotation frameworks Marketers are starting to build frameworks that show

How One Lead Nurturing Campaign Cut Cost Per Enrollment by 81% CMOs and heads of growth are under constant pressure to improve marketing ROI while managing rising acquisition costs. One of the most overlooked opportunities lies not in acquiring new leads but in strategically nurturing the ones you already have with well-executed lead nurturing campaigns. This article explores how a trade school reduced its cost per enrollment by over 81% by implementing a tightly focused

Pinterest introduces Top of Search Pinterest is rolling out Top of Search ads, giving brands premium placement at the start of results. Paired with new measurement tools, the move positions Pinterest as a stronger performance channel for visual shopping. Marketers can now tap into intent-driven audiences with better attribution and higher visibility, which could reshape how budgets flow into social commerce. Meta AI launches creator video feed, Meta is testing a new feed called Vibes,