Shop Talk Podcast Episode 4: Navigating the Nuances of Paid Social Media Navigating the Nuances of Paid Social Media is your essential audio guide through the shifting landscape of social media advertising. Doug Campbell and Senior Paid Social Manager October Newson step into strategies for engaging and converting audiences. Whether you’re fine-tuning your brand’s digital presence or seeking to harness the full potential of social ads you’ll get practical, actionable marketing wisdom. “We’re definitely seeing

Forecasting the Impact of Google’s Gemini for Marketers Google is making waves with Gemini, its latest and most capable multimodal AI model. But hold your applause – some elements in the promotional video were, let’s say, ‘enhanced for effect’. This blip aside, the message is clear: AI is evolving rapidly, offering more dynamic ways to engage with technology. For marketers, it’s time to embrace AI’s potential. Don’t get left behind, as this tech shapes the

Google Updates Rules on Consumer Finance Google is rolling out updates to its rules for personalization of consumer finance ads. Starting March 1, 2024, consumer finance ads will no longer be able to target users based on gender, age, parental status, marital status or ZIP code. While privacy advocates are likely celebrating a victory, advertisers promoting consumer finance products will need to make plans to adjust to these new rules. Programmatic Continues to Grow A

Shop Talk Podcast Episode 3: Mastering Offline Conversion Tracking In this episode of Colling Media Shop Talk, Doug Campbell and Senior Paid Search Manager Grant Warren delve into the nuances of offline conversion tracking, discussing the implications of third-party cookie deprecation and the strategic importance of leveraging first-party data for refined marketing campaigns. They explore practical steps for setting up effective tracking systems, the impact on campaign performance, and the competitive advantage it offers in

Google Updates Location Asset Guidelines Google is rolling out updates to its location asset guidelines to help make things “clearer” for advertisers and consumers. Google will now exclude old locations, unrecognized locations, and, importantly for CPG brands running ads to support retailers, it will disallow locations not matching the business running the ad. Location details can be a strong driver of conversions, so advertisers should check location settings to make sure they are ready for