New Google AD AI Tool, TikTok Fires at YouTube & Data Confirms Short Forms Win Google Ads Rolls Out AI To Help Build Search Campaigns Google has launched the beta version of Gemini AI, aiming to simplify the creation of search campaigns and boost ad quality. Advertisers are encouraged to explore its capabilities as it rolls out in the coming weeks, promising a transformative impact on digital advertising. Stay tuned for updates on this innovative

TV Streaming Services: 92% of Free Subscribers Have Paid Subscriptions, 70% OK with Ads With 60% of US households accessing Free Ad-Supported Streaming TV (FAST) in 2023, platforms like Tubi and Pluto TV boasting millions of monthly active users, and 67% of US households had a paid TV subscription in 2021, down from 76% in 2020, the potential for reaching a broad and diverse audience appears enormous.  The Colling Media market research team conducted a

New Jersey Data Privacy Act [NJDPA]: What It Means for Marketers New Jersey has taken a bold step by introducing the New Jersey Data Privacy Act (NJDPA). The pivotal legislation addresses growing concerns about personal data misuse, following in the footsteps of California’s CCPA and setting a new standard for consumer data protection. NJDPA: The Seeds of Change The NJDPA emerged from a need to safeguard consumer data in an increasingly digital world. Factors like

TikTok Growth Slows, Zuckerberg Invests in AGI, and New Jersey Privacy Rules TikTok’s User Experience Concerns Despite being the top downloaded app, TikTok’s growth is decelerating, falling behind Meta’s apps in monthly active users. Increasing user complaints about the overwhelming presence of TikTok Shop videos suggest potential user experience issues. Similar to Instagram’s removal of its Shop tab, TikTok may face pressure to make changes if user dissatisfaction leads to a decline in its user

Colling Media Named in Phoenix Business Journal 2023 List of ‘Best Places to Work’ Full-Service Advertising Agency Celebrates Recognition as a Top Workplace, Emphasizing Employee Satisfaction and Growth PHOENIX, Jan. 24, 2024 — Colling Media, one of the fastest-growing advertising agencies in Arizona, has been acknowledged as ‘Best Place to Work’ by the Phoenix Business Journal. The list’s recognition further underscores the agency’s dedication to a workplace where growth is synonymous with a positive professional experience. Among