Shop Talk Podcast Episode 3: Mastering Offline Conversion Tracking In this episode of Colling Media Shop Talk, Doug Campbell and Senior Paid Search Manager Grant Warren delve into the nuances of offline conversion tracking, discussing the implications of third-party cookie deprecation and the strategic importance of leveraging first-party data for refined marketing campaigns. They explore practical steps for setting up effective tracking systems, the impact on campaign performance, and the competitive advantage it offers in

Google Updates Location Asset Guidelines Google is rolling out updates to its location asset guidelines to help make things “clearer” for advertisers and consumers. Google will now exclude old locations, unrecognized locations, and, importantly for CPG brands running ads to support retailers, it will disallow locations not matching the business running the ad. Location details can be a strong driver of conversions, so advertisers should check location settings to make sure they are ready for

TikTok has New Measurement Options, X Loses Advertisers & Clicks Impact Google Rankings TikTok Rolls Out New Measurement Options TikTok has begun rolling out new measurement options. Advertisers can now update attribution models and measurement windows for different conversion actions, such as views vs clicks. TikTok is also integrating a new measurement called Engaged View-Through Attribution helping brands determine the impact of high-quality impressions where a user views at least six seconds of an ad.

Stanley Tumbler Viral Marketing Case Study In a world where social media can turn a single moment into a global conversation, the power of viral content in shaping brand perception is undeniable. The Stanley Tumbler viral moment was seen when a TikTok video by @danimarielttering captured a remarkable event: her car caught fire, and amidst the devastation, a Stanley tumbler emerged unscathed. Showcasing the product’s durability, the surprising survival story set the stage for an

Amazon & Meta Team Up, TTD Sees CTV Drop, Custom GPTs added by OpenAI Amazon Collaborates with Meta Recent reports suggest that Amazon and Meta are close to announcing a new partnership. In the face of Bytedance’s recent moves with TikTok Shop, Meta and Amazon are working on collaboration allowing users to purchase items through Amazon from within the Facebook and Instagram apps. It will be interesting to see if this will lead to improved