Colling Media Named in Phoenix Business Journal 2023 List of ‘Best Places to Work’ Full-Service Advertising Agency Celebrates Recognition as a Top Workplace, Emphasizing Employee Satisfaction and Growth PHOENIX, Jan. 24, 2024 — Colling Media, one of the fastest-growing advertising agencies in Arizona, has been acknowledged as ‘Best Place to Work’ by the Phoenix Business Journal. The list’s recognition further underscores the agency’s dedication to a workplace where growth is synonymous with a positive professional experience. Among

TikTok to TV, Meta Axes Targeting Options, and The Issue with Non-skippable Ads TikTok moves to the big screen, Meta gets rid of some interest targeting options, and new research suggests non-skippable ads might be hurting rather than helping, on this week’s Marketing Minute. TikTok Moves to the Big Screen TikTok’s new feature allowing users to cast videos to a TV signifies a strategic shift, positioning the platform as a significant player in content consumption

Implication of TikTok’s Latest in Marketing for TikTok & MetaTV Casting Feature TikTok moves to the big screen, Meta gets rid of some interest targeting options, and new research suggests non-skippable ads might be hurting rather than helping. Implication of TikTok’s New TV Casting Feature TikTok’s new feature allowing users to cast videos to a TV signifies a strategic shift, positioning the platform as a significant player in content consumption like YouTube. The move highlights

Death of Cookies, LinkedIn Ads Cost Increases & Google SGE Findings Chrome begins the death of cookies, LinkedIn Ad prices are going up, and new research suggests Google’s AI prefers different things than Google’s search algorithm, on this week’s Marketing Minute. Chrome Begins the Death of Cookies The latest version of Chrome – the world’s most-used browser – includes new privacy features designed to effectively disable third-party cookies for 1% of their users. With Chrome’s

Top Marketing Trends You Can’t Ignore in 2024 Welcome to 2024’s marketing challenge – a sophisticated interplay of data, AI, privacy, immersive experiences, and the underlying fabric of corporate responsibility. Here are the top marketing trends you can’t ignore in 2024 to keep you at the top of your advertising game. The Shift: Third-Party to First-Party Data The decline of third-party cookies signals a new era in data utilization. Brands now leverage direct customer interactions