YouTube Shorts vs Instagram Reels vs TikTok Ever since TikTok took the world by storm in 2020 by perfecting short-form video content, other companies have been trying to duplicate the same strategy. With creation at your fingertips, all platforms share a multitude of features with video sounds or backing music and access to a plethora of in-app editing features. Let’s be honest, short-form, multi-segment video was made popular by TikTok. YouTube Shorts and Instagram Reels

Colling Media uses Meta to exceed Rosendin Electrics first quarter recruitment goals While many industries nationwide are struggling with recruitment problems, one particular industry has seen the highest rise in needs. The trades industry, full of electricians, welders, truck drivers often needs 1000s of employees per month. Without these jobs being filled, the economy slows, as many of these jobs drive the economic infrastructure and can make or break a company’s success. These challenges are

Why YouTube TV is the Cord-Cutting Silent Assassin A TV mogul once explained to me how streaming would never kill traditional TV due to channel surfing. And how “you may never have 2 hours to sit thru watching all of Rocky 4 (an ode to the last time we had a Cold War with Russia) but you can always find 20min to watch the end when Sylvester Stallone says: “During this fight, I’ve seen a

The Trade Desk Closes the Gap Between Advertisers and Publishers with the Debut of OpenPath OpenPath is closing the gap between advertisers and publishers by offering direct access to premium publisher advertising inventory. As a global leader in advertising technology, The Trade Desk, makers of OpenPath, is introducing this new product, leveling the playing field for advertisers.  What Are The Biggest Challenges OpenPath is Designed to Address and Correct? OpenPath is designed to address some

Social Media Advertising: Snapchat vs. TikTok Facebook has proven that social media advertising can be effective and profitable. In 2020, Facebook’s advertising revenue worldwide amounted to 84.2 billion dollars. Snapchat and TikTok know finding a way to take a bite out of Facebook’s hold on advertising budgets is the only path to long-term success. The platforms will go the way of MySpace or Vine, with high adoption, and never profitable without steady advertising revenue. Let’s