The Trade Desk Closes the Gap Between Advertisers and Publishers with the Debut of OpenPath OpenPath is closing the gap between advertisers and publishers by offering direct access to premium publisher advertising inventory. As a global leader in advertising technology, The Trade Desk, makers of OpenPath, is introducing this new product, leveling the playing field for advertisers.  What Are The Biggest Challenges OpenPath is Designed to Address and Correct? OpenPath is designed to address some

Social Media Advertising: Snapchat vs. TikTok Facebook has proven that social media advertising can be effective and profitable. In 2020, Facebook’s advertising revenue worldwide amounted to 84.2 billion dollars. Snapchat and TikTok know finding a way to take a bite out of Facebook’s hold on advertising budgets is the only path to long-term success. The platforms will go the way of MySpace or Vine, with high adoption, and never profitable without steady advertising revenue. Let’s

Hiring Shortages in the Trade Industry Skilled trades have been experiencing a labor shortage for years, and the perception among companies hiring skilled labor is that the drought is worsening. According to Yahoo.com, 68% of tradespeople have struggled to hire skilled workers, and over one-third (35%) are slightly or highly understaffed. This lack of skilled employees is dampening economic growth with over half of tradespeople (52%) saying a lack of an available workforce is stunting

Why your advertising should include in-app video, in-banner video, and in-page pre-roll video More and more ad dollars are flowing into digital video, which means competition is increasing. So too is the cost of getting video messages in front of consumers. The good news is there are more avenues to deliver your ads today that are targeted, trackable, less intrusive, and more effective. In order to get your message out to your most valuable customers,

2021 Black Friday & Cyber Monday Shopping Survey Results The Colling Media market research team conducted a national Snapshot Study to understand when consumers plan to make purchases during the 2021 holiday season. The survey, conducted November 17, 2021, surveyed 500 adults 18+ from throughout the United States. The purpose of the study was to reveal the timing of purchases, how the different demographics will make purchases, and what percentage of the purchase will be