Kristen O’Neall named Director of Client Services at Colling Media PHOENIX, March 8, 2023 – Colling Media, a Phoenix-based Advertising Agency has announced Kristen O’Neall has been named Director of Client Services. The promotion is her fourth in two years. In her new role as Director of Client Services, she oversees the company’s client services team, working closely with the leadership team to develop strategic initiatives for exceptional customer service and improved advertising outcomes for

Why Retailers Should Diversify E-commerce Ad Platforms As e-commerce evolves, businesses must adapt and diversify operations to remain competitive. While an online presence is crucial, relying solely on a single platform can limit customer reach and potential growth. Utilizing multiple channels, specifically Meta Advantage+ Shopping, Google Shopping, and Amazon Seller, will drive superior results. Leveraging the unique advantages of each platform helps businesses increase brand recognition, drive traffic, and ultimately boost sales. What are the

Don’t Cut Radio Advertising The demise of radio as a legitimate advertising channel has been exaggerated for decades. Radio remains a vital marketing tool for all advertisers who use it. The strengths of radio advertising remain the same as when the medium arrived in the 1920s. If radio did not deliver results, companies like Indeed, Progressive, ZipRecruiter, AutoZone, GEICO, McDonald’s, and The Home Depot would no longer keep it in marketing campaigns. 5 Reasons to

Why TikTok is Becoming a Game Changer for Advertisers TikTok, formerly known as Musical.ly, began as an app where users could film themselves lip-syncing or acting over songs and soundbites. It was a social app where users could entertain other users. Since then, the user experience has entirely transformed into the phenomenon we know today, with over 1 billion users worldwide. The app’s U.S. audience is made up of over 80 million users, with over

How to Deal with Inflation in Traditional Advertising Rates Inflation Hitting Traditional Advertisers Hard Like everything else, advertising rates on Traditional Media, such as radio and television, are impacted by inflation. As these costs rise, advertisers relying on these channels to reach customers must apply strategies to avoid unsustainable customer acquisition costs and to ensure advertising continues to deliver an ROI. Current Media Inflation Forecast 2022 Broadcast television has seen the highest media cost inflation