Voice and Mobile Search, Optimizing for the SEO Revolution Introduction Voice and mobile searches are not just changing the landscape of search engine optimization (SEO), but they are also revolutionizing the way we access information. These advancements, courtesy of technology, have brought a massive transformation in user behavior. Voice-activated assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are now common household items, and smartphones have become an indispensable part of our lives. The surge

‘Raving Fans’ campaign achieves over 180% average ROAS following launch PHOENIX, May 2, 2023 – Colling Media, one of Arizona’s fastest-growing advertising agencies, has partnered with Dazzle Dry to discover new ways of acquiring customers. Today’s savvy consumers take time to research before making purchases, with 80% of them seeking digital touchpoints, such as customer reviews.  By showcasing raving reviews from existing fans highlighting the products’ features and customer experiences, these campaigns led to a

Colling Media Uses Data Attribution Models to Solve Transportation Recruitment Issues Colling Media, one of Arizona’s fastest-growing advertising agencies, is proving data attribution modeling is redefining how businesses recruit. As hiring managers struggle to meet staffing needs, attribution helps refine the path to hiring and enables employers to connect directly with desired candidates. “Many businesses are struggling to hire the right number of qualified employees to fill vital business needs. Our team is excited by

5 Proven EDU Lead Gen Tactics EDU lead gen is the art of capturing prospects interested in obtaining skills to launch or relaunch a career. The level of competition among higher education institutions to capture potential student information has never been more fierce. The aftermath of COVID-19 has many schools scrambling to add full online degrees and keep the on-campus student count at pre-lockdown levels. All of this combines in making the role of a

Kristen O’Neall named Director of Client Services at Colling Media PHOENIX, March 8, 2023 – Colling Media, a Phoenix-based Advertising Agency has announced Kristen O’Neall has been named Director of Client Services. The promotion is her fourth in two years. In her new role as Director of Client Services, she oversees the company’s client services team, working closely with the leadership team to develop strategic initiatives for exceptional customer service and improved advertising outcomes for