Content Mapping for SEO Every business should optimize its online content to properly match up to each stage of the buyer’s journey. Merely generating high-quality content and rolling it out as it is created will not suffice. The most successful businesses generate the right type of content at the appropriate times to maximize conversions. The Importance of Content Mapping in the Context of Search Engine Optimization (SEO) Web surfers tend to enjoy their experience on

Video Storytelling on Facebook Facebook recently announced that its active advertisers have eclipsed the three million mark. It took the uber-popular social media giant merely six months to add half a million more advertisers to make the leap from two and a half million to three million. According to Facebook founder and Chief Executive Officer, Mark Zuckerberg, there are more than 50 million small businesses using Facebook pages on its social networking site. Facebook’s Video

Colling Media Ranked #1 Advertising Agency in Arizona For 30 years, AZ Big Media has been bringing readers the state’s most compelling business and lifestyle news. Most notable is their Ranking Arizona publication which attempts to categorize and rank businesses in a myriad of categories. Colling Media has been bestowed with two awards from AZ Big Media’s Ranking Arizona. We won the following accolades: 1. Best Advertising Agency– 12-34 staff2. Best Workplace Culture – 29

3 Tips for Ranking Higher in Local Search Due to the advent and popularity of the Internet, practically every business would benefit from having a website or blog of some sort. In fact, for the vast majority of businesses, it is necessary to have an online presence in order to keep up with the local competition. Unfortunately, in some cases, it may not even be enough to have a website in order to ensure success.

Google Takes Action on 65% of Manual Spam Reports Google recently announced at the SMX trade show, which is one of the biggest expos in the SEO and SEM business, that out of the 35,000 manual reports it receives monthly, it takes action on 65% of them. Google’s Juan Felipe Rincon, who is the Webmaster Outreach Manager for Google, talked about the program during his keynote. He said that the company gets about 7 million bits of