3 Tips for Ranking Higher in Local Search Due to the advent and popularity of the Internet, practically every business would benefit from having a website or blog of some sort. In fact, for the vast majority of businesses, it is necessary to have an online presence in order to keep up with the local competition. Unfortunately, in some cases, it may not even be enough to have a website in order to ensure success.

Google Takes Action on 65% of Manual Spam Reports Google recently announced at the SMX trade show, which is one of the biggest expos in the SEO and SEM business, that out of the 35,000 manual reports it receives monthly, it takes action on 65% of them. Google’s Juan Felipe Rincon, who is the Webmaster Outreach Manager for Google, talked about the program during his keynote. He said that the company gets about 7 million bits of

6 Strategies for Driving Mobile Calls Driving mobile calls can be difficult, but there are a few different tricks a business can apply for boosting sales and building professional growth. With this being said, we’re going to cover a few strategies that make businesses boost mobile calls and conversions. Here’s a look at six strategies to help drive mobile calls. 1. Utilize Mobile Extensions Whenever someone searches for information regarding a business, some businesses allow their phone number to

Yahoo Launches Programmatic Native Ads In the Internet marketing world, a central goal is to reach the largest potential customer base. Well perhaps that is a key to all successful advertising campaigns. Anyway, times have changed. Consumers are much savvier than in the past. A company cannot just claim to be the best. Nobody would listen. Instead, the top marketers know they must now provide content that will somehow benefit readers. What is native advertising?

What is AMP and Why Do You Need It? AMP is a solution to a problem, and that problem is poor mobile development. Despite numerous and detailed best practices from Google, most companies continue to have inferior mobile practices. Mobile optimization is a mixed bag, and mobile consumers (which is, increasingly, the majority of consumers) continue to deal with poor performance. Sites load slowly, pages return errors instead of content, and nothing is scaled appropriately