Calls-to-Action (CTAs): Breaking Email’s Golden Rule One aspect of marketing, which fascinates me involves what I call “interaction psychology.” How and why someone engages or doesn’t engage with content consumes much of my campaign prep work. This mental noodling led me to examine how I’m using Calls-to-Action (CTAs) in email programs. Email’s CTA Golden Rule A long-standing rule of email is to use one CTA only.  Many blogs have been written about this subject. The

Brand Reputation Management is “Why” every brand needs a marketing crisis plan. Kathy Griffin’s headshot seen around the world is another reminder of how using spokespeople as the face of a brand can be risky. CNN and Squatty Potty discovered how quickly public opinion can turn ugly in today’s all-knowing, all-seeing, all-opinionated lightning-fast digital world we live in. Other brands have felt the crushing weight of an unhappy internet. Just ask Subway (Jared Fogle), Aflac

Is TV Advertising Still Effective, Relevant, and Worth It? The answer is yes. It has become a widespread opinion that TV advertising, like many other traditional forms of advertising like Radio Advertising, Billboard Advertising, and print advertising (newspapers and magazines), is on its way to being extinct. But this is far from the truth! If anything, TV is redefining its importance to audiences and advertisers with massive reach and familiarity as a trustful source of information, news,

How To Choose A Media Buying Company Colling Media is an award-winning full-service Phoenix-based advertising agency providing Tradition, Digital, and Content Marketing services to a diversified customer base. Clearly define your advertising goals Now, the first step you should take before you go shopping for a media buying company is that you need to sit down with your team and clearly define your advertising goals. What do you want to improve? Is it branding? Is

Taco Bell Rebranding Fail 2016 seems to be a popular year for big brands to fiddle with logos. Over the summer, Subway made tweaks to its look and others are following suit. And whenever a brand attempts a re-branding effort the Colling Media office noise level jumps. This week Taco Bell triggered a lively discussion about how successful the brand will be with its logo evolution. Here are highlights from our Taco Bell logo debate