Top 8 Takeaways from HubSpot Inbound 2018 Our agency recently had the pleasure of attending HubSpot Inbound 2018. As promised, this convention in the heart of Boston, MA was a top-notch event for those who practice inbound marketing. We found it easy get around, sessions that started and stopped on schedule, and speakers who were engaging and accessible. Here are our takeaways from HubSpot Inbound 2018: HubSpot Inbound 2018 Takeaway #1: The Flywheel is in, the Sales Funnel is
Lead Magnet Ideas for Better Lead Generation What is a Lead Magnet? A lead magnet is a piece of content that is designed to entice potential customers to fill out a form and give you a lead. The term is a hand-me-down from old cop dramas where detectives would publicly offer a reward to exchange for information on a case. If you want more subscribers, more clicks, views and leads then the best way to get them
8 Common PPC Campaign Mistakes Hiring someone to handle your PPC campaign is an expense that may seem hard to justify. Yet running effective PPC campaigns is not as simple as it looks in YouTube tutorials. Marketing Charts estimates a full quarter most PPC budget is wasted due to poor practices. Moz.com indicates companies can make 70 percent more revenue simply by fixing common PPC campaign mistakes. 1. Focusing Too Strong on the Top Spot
Landing pages are one of the best tools for marketing to multiple target markets through various inbound lead channels. Some of the most common channels used to bring traffic into a landing page include email marketing campaigns, pay-per-click (PPC) campaigns, traditional media (radio, print, or tv), display ads, or rich media ads. 14 Best Practices for High Converting Landing Pages Build with Your Goals in Mind Landing pages are often the highest converting pages on
Keyword Research – What are Words for? There’s an 80’s song by Missing Persons called “Words” where lead singer Dale Bozzio laments, “What are words for when no one listens anymore? Tell me what are words for?”. For some reason, I always think of it when I do keyword research. Having performed Search Engine Optimization (SEO) for more than 10 years, words mean more now than ever before. What’s Your Keyword Problem? It never ceases