Finding Success with Digital & Traditional Marketing Today’s most successful home service companies understand the important role digital marketing plays in getting inbound leads. Unfortunately, there are some individuals who believe that investing money in online marketing efforts means having to cut tried and true traditional marketing methods. The truth is, the most effective way of marketing is to use a combination of both traditional and digital marketing campaigns. Traditional marketing techniques, such as radio,

What You Need to Know About Facebook Advertising If your company is looking for a great way to advertise effectively to a select target market, you should consider Facebook advertising. Facebook’s advertising platform allows you to target your target market down to location, age, gender, interests, job title, and more. Instead of wasting money on a wide demographic and not receiving valuable leads or return on investment, you can choose to advertise on Facebook, which

Digital Marketing for Millennials to Make Purchases Digital marketing is especially effective among Millennials. In fact, a recent study in the Journal of Strategic Marketing calls this generation the “driving force behind online shopping.” That’s great news for retailers, but it doesn’t necessarily identify the balance between marketing to Millennials digitally and actually influencing them to make purchases through your digital marketing. The Journal of Strategic Marketing study mentioned above focused its research efforts on determining which specific

Colling Media Listed in Inc. 5000 We are pleased to announce that the Inc. 5000 recently featured Colling Media as one of the fastest-growing companies nationally. To be featured in the Inc. 5000 is not just an honor but is also a milestone that represents the culmination of the hard work, innovative strategies, and superior execution we foster here at Colling Media. We nearly doubled in size this year with the addition of eight new

Home Services: Find Success by Combining Digital & Traditional Marketing Today’s most successful home service companies understand the critical role digital marketing plays in getting inbound leads. Unfortunately, some people believe investing money in online efforts means having to cut tried and true traditional methods. The truth is, the most effective solution is to use a combination of both traditional and digital marketing campaigns. Traditional channels (radio, television, outdoor, print) still have high success rates, and these platforms