How Google Quality Score Update Impacts Advertisers Any shakeup in the Google Quality Score is bound to make some people happy and upset others. This is the case with Google’s May algorithm revision, which some have named the “Quality Update.” Google hasn’t shared much about exactly how the algorithm has changed and whom it affects, but it has said the algorithm is unbiased – i.e. it’s not going after any group in particular. This seems

How to Make a Website Mobile-Friendly Today’s marketers are well aware of just how much a single Google algorithm change can impact their website’s traffic. Google is known for adjusting its algorithm upwards of 500 times a year. However, these are mostly minor tweaks and adjustments, ones that most webmasters rarely notice. That wasn’t the case on April 21st of 2015 when Google made an algorithm change geared towards positioning mobile-friendly websites higher in search

5 Tips to Use Facebook Beacon for Effective Holiday Advertising Using Facebook Beacon can attract new customers, promote loyalty among your existing customer base, and encourage additional sales. During peak sales times, such as during the holidays, using Facebook Beacon can offer your company an effective way to cut through the online din of marketers competing for customers’ business. Because of how the Facebook Beacon Bluetooth technology works, you can even send tailored holiday messages

What is Website Remarketing & Does It Work? Site Remarketing is when somebody visits and leaves your website without completing an action but they keep receiving ad impressions wherever they browse on the internet. When they are browsing the web and going to their favorite websites or they are watching YouTube or they are on Facebook, your ads will show up for them. This encourages them to come back to your site and complete an

Digital Billboards on the Rise Outdoor display advertising has always been a popular and effective way to introduce your product to the community. Billboards hold a number of unique advantages over television, radio, and even internet advertising such as cost, placement, and many other factors. But for some advertisers, outdoor display and billboard advertising also has their limitations, especially when it comes to shaping your message. Disadvantages of Traditional Billboards 1. Static Messaging Perhaps the biggest