Advanced Google Analytics Segments: Part 1 If you want to know how your website is being used and the traffic you are attracting, Google Analytics is a free service that is easy to both learn and use. Google Analytics uses a tracking code on each of your website’s pages to collect information about a user’s activity once they get to your site. What are Segments and Why Use Them A segment is another piece of

A Basic Guide to Programmatic Media Buying Programmatic Media Buying is now a big part of buying and selling media. In basic terms, it is the act of buying media like they are products. It is auction-based and people buy media based on the number of viewers they get for it. What is Programmatic Advertising? It is an automated system of buying media for the right price at the right time. The price of the media is based on the value

6 Essential KPIs for Digital Marketing One of the biggest, consistent challenges any digital marketing campaign has involves proving its worth. And the most conclusive way to do this relies on generating and using objective metrics that can show how resources invested are producing desired market results. Anecdotal statements are great for conversations, but decision-makers often vote with their budget as much as they do on strategy and direction. Without clear metrics, proposals and campaigns

10 Tools For Understanding Website Engagement Every business needs to understand its customer. In today’s day and age, we have the ability to monitor, analyze and optimize our customer’s engagement in a way never before possible. Monitoring our customer engagement on your website can have valuable insights into your business and if harnessed can lead to increased sales and a better customer experience while engaging with your brand. Below are 14 tools that can help

Boost Lead Quality & Conversion Rates with Call Tracking Successful marketing campaigns are challenging to perfect, particularly given the rigorous competition most companies face when promoting their brand. For your marketing campaign to be effective, you need to utilize the most cutting-edge promotional tactics that will launch your company into the limelight and significantly enhance your leads and conversion rates. Call tracking allows businesses to automatically document every ad click that leads to phone calls,