10 Tools For Understanding Website Engagement Every business needs to understand its customer. In today’s day and age, we have the ability to monitor, analyze and optimize our customer’s engagement in a way never before possible. Monitoring our customer engagement on your website can have valuable insights into your business and if harnessed can lead to increased sales and a better customer experience while engaging with your brand. Below are 14 tools that can help

Boost Lead Quality & Conversion Rates with Call Tracking Successful marketing campaigns are challenging to perfect, particularly given the rigorous competition most companies face when promoting their brand. For your marketing campaign to be effective, you need to utilize the most cutting-edge promotional tactics that will launch your company into the limelight and significantly enhance your leads and conversion rates. Call tracking allows businesses to automatically document every ad click that leads to phone calls,

Must-Have AdWords Automation Scripts In order to maximize the success of any internet marketing strategy, automation is the name of the game since it saves valuable time that ultimately turns into money by ensuring smooth marketing campaigns. This is also true for AdWords users, and automation scripts can make the automation process fairly seamless and hassle-free. The following scripts all enhance AdWords automation in different ways, but they were all chosen because they provide indispensable

Google Tag Manager: The Ins and Outs Google Tag Manager gives webmasters an easy and flexible method of managing tags — those tiny bits of code that let the marketing experts determine the habits and actions of visitors. Introduced by the search engine giant in 2005, it’s become an invaluable tool that small businesses can use to solidify their digital marketing efforts. Doing so enables them to obtain the results from marketing that they desire.

Put Your Marketing Campaign Into Overdrive with Google Drive Just about any project that requires a great deal of collaboration between two or more offices will benefit from using Google Drive. If you’re wondering whether or not Google Drive can help you run your marketing campaigns, the short answer is — absolutely. Why It’s Great Google Drive is similar to its predecessor Dropbox in that it’s a cloud-based file-sharing and collaboration tool. The main difference