What Marketers Can Learn from Liquid Death’s Marketing Strategy In the bottled water industry, where purity and tranquility are often the primary selling points, Liquid Death is a brand that defies all the rules of marketing. With its audacious branding and marketing strategies, Liquid Death has quickly become a favorite among young adults. But what can marketers learn from this unconventional Liquid Death marketing strategy? Let’s explore. The Unconventional Branding of Liquid Death Liquid Death’s

Amazon to Offer Home Insurance, X Allows Political Ads & Google’s New Features Amazon Promotes Home Insurance Marketplace In a bid to handle even more transactions across the US economy, Amazon has started promoting a home insurance marketplace. After what again did to bookstores, should insurance brokers be nervous? And if Jeff Bezos wants to make an “everything” app, like Elon Musk with X, maybe someone should tell them TikTok is beating them to it.

Colling Media Earns Two Top-10 Honors in PBJ’s ‘Largest Phoenix-Area Advertising Agencies’ List Company’s 2022 Billings And Staffing Rank Among Top Local Agencies Phoenix, AZ, Aug. 29, 2023 — Colling Media, a forefront player in Arizona’s advertising landscape, is thrilled to announce its recent recognition by the Phoenix Business Journal (PBJ) for two Top-10 rankings in the ‘Largest Phoenix-Area Advertising Agencies’ categories. Both rankings highlight the agency’s rapid growth, billing success, and full-time employee count.

Gen-Z Consumer Behavior, Global Ad Spend to See 1 Trillion, Trade Desk Expansion Gen Z is becoming marketers’ favorite consumers set, 2024 global ad spend approaches 1 trillion, and the trade desk adds consumer shopping behavior – on this week’s Marketing Minute. Gen-Z is Becoming Advertisers Favorite Demographic A new study shows that Gen Z is much more likely to allow ad tracking and appreciates personalized content. It’s great news for marketers who know the

Streaming Trumps Traditional TV, Barbie’s Box Office Win, Google’s Beta Launch of Demand Gen Types Traditional TV continues to decline, Barbie marketing drives massive box office and Google launches new beta on this week’s marketing minute Traditional TV’s Decline Opens Opportunities for Programmatic OTT Nielsen reports that broadcast and paid TV dropped below 50% for the first time ever in July. Streaming is now the largest category, but it is incredibly fragmented between major players