What is Social Commerce? Social commerce is the fusion of social media and e-commerce, allowing businesses to sell products and services directly on social platforms. With global social commerce sales hitting $527.8 billion in 2022 and projected to reach $1.2 trillion by 2025, it’s more relevant than ever. Why is Social Commerce Important? Social commerce is crucial because it enables businesses to meet customers where they already spend time: on social media platforms. With billions

Google Ads Data Manager Announced Google announced its new Google Ads Data Manager. With third-party cookies going away – eventually – Google is launching a new tool to help advertisers manage first-party data. The tool could have a big impact on targeting and tracking. Historically, Google has had trouble matching first-party data, so the big question is if this will help advertisers create targeting and lookalike audiences. Shopper Behavior Data for 2023 Holidays Shopify and

‘Shop Talk’: The Marketing Podcast For Marketing Geeks Made By Marketing Geeks At Colling Media, our mission is to help people succeed through better advertising results. And what better way to do that than by sharing valuable insights and strategies directly from the minds of our industry experts? We are thrilled to announce the release of ‘Shop Talk‘, our brand-new podcast hosted by Colling Media President Doug Campbell. About the Podcast ‘Shop Talk‘ is the marketing

Shop Talk: Marketing Director’s Guide to OTT and CTV Advertising Strategies In this episode of Colling Media ‘Shop Talk’, President Doug Campbell and Chief Digital Officer Jordan Schuster dive into the exciting world of OTT (Over-The-Top) and Connected Television. Explore the evolution of television advertising from traditional linear TV to the dynamic realm of streaming platforms like Hulu, Disney+, and Netflix. As a Marketing Director or CMO, you understand the importance of staying ahead of

TikTok and Meta Announce Ad-Free Packages in the EU TikTok and Meta announced ad-free packages in the EU, finally catching up to YouTube, which has offered an ad-free package for some time now. This trend should worry advertisers. On the one hand, ad-free packages reduce available inventory for advertisers. On the other, increased spending on subscriptions eats away at consumer’s discretionary budgets. Nielsen Launches First-Party Ad Measurement on Netflix Nielsen announced the official launch of