New Google Update, New Capcut Graphic Design Features & X Teases Subscription For All Users Google Rolls Helpful Content Update Google is rolling out an update to its “helpful content” system. The changes target sites that have unrelated content on sub-domains or sub-folders, so if you have a content farm on a sub-domain, it might be time to turn that off before it starts affecting your main content rankings. Google also updated some of the

TikTok’s New Partner, YouTube Faces Revenue Decline, New York Limits Geocaching TikTok Launches Partnership with TransUnion TikTok announced a partnership with TransUnion to provide advertisers with better tracking. Perhaps great news for advertisers and could lead to better targeting too, which TikTok has been slow to develop on its own. Concerns about ByteDance’s Chinese ownership and data privacy are likely going up since TikTok won’t just know your browsing and buying habits, but potentially your

Colling Media’s Kristen O’Neall Named One of 2023’s Top Women in Media Driving Innovation in the ‘Directors Who Do It All’ Category, Alongside Esteemed Industry Peers Kristen O’Neall, Director of Client Services at Colling Media, has been honored as one of the 2023 Top Women in Media by Cynopsis, recognizing women making bold decisions at every level, agents of change, and champions of excellence who are instrumental in driving their businesses forward. O’Neall’s recognition falls

What Marketers Can Learn from Liquid Death’s Marketing Strategy In the bottled water industry, where purity and tranquility are often the primary selling points, Liquid Death is a brand that defies all the rules of marketing. With its audacious branding and marketing strategies, Liquid Death has quickly become a favorite among young adults. But what can marketers learn from this unconventional Liquid Death marketing strategy? Let’s explore. The Unconventional Branding of Liquid Death Liquid Death’s

Amazon to Offer Home Insurance, X Allows Political Ads & Google’s New Features Amazon Promotes Home Insurance Marketplace In a bid to handle even more transactions across the US economy, Amazon has started promoting a home insurance marketplace. After what again did to bookstores, should insurance brokers be nervous? And if Jeff Bezos wants to make an “everything” app, like Elon Musk with X, maybe someone should tell them TikTok is beating them to it.