Why TikTok is Becoming a Game Changer for Advertisers TikTok, formerly known as Musical.ly, began as an app where users could film themselves lip-syncing or acting over songs and soundbites. It was a social app where users could entertain other users. Since then, the user experience has entirely transformed into the phenomenon we know today, with over 1 billion users worldwide. The app’s U.S. audience is made up of over 80 million users, with over

How to Deal with Inflation in Traditional Advertising Rates Inflation Hitting Traditional Advertisers Hard Like everything else, advertising rates on Traditional Media, such as radio and television, are impacted by inflation. As these costs rise, advertisers relying on these channels to reach customers must apply strategies to avoid unsustainable customer acquisition costs and to ensure advertising continues to deliver an ROI. Current Media Inflation Forecast 2022 Broadcast television has seen the highest media cost inflation

YouTube Shorts vs Instagram Reels vs TikTok Ever since TikTok took the world by storm in 2020 by perfecting short-form video content, other companies have been trying to duplicate the same strategy. With creation at your fingertips, all platforms share a multitude of features with video sounds or backing music and access to a plethora of in-app editing features. Let’s be honest, short-form, multi-segment video was made popular by TikTok. YouTube Shorts and Instagram Reels

Colling Media uses Meta to exceed Rosendin Electrics first quarter recruitment goals While many industries nationwide are struggling with recruitment problems, one particular industry has seen the highest rise in needs. The trades industry, full of electricians, welders, truck drivers often needs 1000s of employees per month. Without these jobs being filled, the economy slows, as many of these jobs drive the economic infrastructure and can make or break a company’s success. These challenges are

Why YouTube TV is the Cord-Cutting Silent Assassin A TV mogul once explained to me how streaming would never kill traditional TV due to channel surfing. And how “you may never have 2 hours to sit thru watching all of Rocky 4 (an ode to the last time we had a Cold War with Russia) but you can always find 20min to watch the end when Sylvester Stallone says: “During this fight, I’ve seen a