Big News on YouTube Creators, SAG-AFTRA, and OTT/CTV Display YouTube rolls out new tools, Hollywood strikes demand changes in your marketing strategy and OTT continues it’s relentless march to dominance in this week’s marketing minute. YouTube Rolls out Video Thumbnails YouTube announced it’s opening up testing of video thumbnails, which is a great opportunity for creators to optimize content. If clickthrough is high and view duration is low, you might need better content, but if

The Crucial Role of Customer Experience in Today’s Business Customer Experience (CX) is no longer a buzzword in marketing meetings. It has evolved into a critical business strategy that can make or break a company’s success. It’s the secret ingredient setting a brand apart from its competitors, fostering customer loyalty, and driving repeat business. And what does this mean in practical terms? How does CX impact businesses, and why should it be a priority? Understanding

AI, Amazon Prime Day, and OTT’s Performance Create New Marketing Opportunities The fight between Zuck and Musk moves from social to AI, Prime Day sets new records, and OTT growth opens up new opportunities for marketers on this week’s marketing minute. New AI Offerings from Zuckerberg and Musk The battle between Mark Zuckerberg and Elon Musk has spilled over from Threads vs Twitter into AI as Meta expands access to LLaMA and Elon announced the

Major Recent Updates to YouTube, Meta, Threads, and TikTok Bold moves on the part of YouTube, Meta and TikTok on this week’s Marketing Minute! YouTube Advertisements First up, in an effort to support advertisers and creators, YouTube moved to counter ad blockers, disabling playback of videos for users with ad blockers enabled. This forces viewers to either disable their ad blockers or subscribe to YouTube Premium to get around the ads. It will be interesting

Recent Google, TikTok, and YouTube Changes May Impact Your Marketing Strategy Hi, I’m Doug Campbell, and this is the Colling Media Marketing Minute. Google Analytics Google Analytics is removing click, linear, time decay, or position-based attribution from GA4. They’re also being removed from Google Ads by the end of the quarter. It’s important to marketers because these attribution models don’t include factors contributing to conversions and can produce inaccurate results, impacting marketing decisions. We recommend