Colling Media Uses Data Attribution Models to Solve Transportation Recruitment Issues Colling Media, one of Arizona’s fastest-growing advertising agencies, is proving data attribution modeling is redefining how businesses recruit. As hiring managers struggle to meet staffing needs, attribution helps refine the path to hiring and enables employers to connect directly with desired candidates. “Many businesses are struggling to hire the right number of qualified employees to fill vital business needs. Our team is excited by

5 Proven EDU Lead Gen Tactics EDU lead gen is the art of capturing prospects interested in obtaining skills to launch or relaunch a career. The level of competition among higher education institutions to capture potential student information has never been more fierce. The aftermath of COVID-19 has many schools scrambling to add full online degrees and keep the on-campus student count at pre-lockdown levels. All of this combines in making the role of a

Kristen O’Neall named Director of Client Services at Colling Media PHOENIX, March 8, 2023 – Colling Media, a Phoenix-based Advertising Agency has announced Kristen O’Neall has been named Director of Client Services. The promotion is her fourth in two years. In her new role as Director of Client Services, she oversees the company’s client services team, working closely with the leadership team to develop strategic initiatives for exceptional customer service and improved advertising outcomes for

Why Retailers Should Diversify E-commerce Ad Platforms As e-commerce evolves, businesses must adapt and diversify operations to remain competitive. While an online presence is crucial, relying solely on a single platform can limit customer reach and potential growth. Utilizing multiple channels, specifically Meta Advantage+ Shopping, Google Shopping, and Amazon Seller, will drive superior results. Leveraging the unique advantages of each platform helps businesses increase brand recognition, drive traffic, and ultimately boost sales. What are the

Don’t Cut Radio Advertising The demise of radio as a legitimate advertising channel has been exaggerated for decades. Radio remains a vital marketing tool for all advertisers who use it. The strengths of radio advertising remain the same as when the medium arrived in the 1920s. If radio did not deliver results, companies like Indeed, Progressive, ZipRecruiter, AutoZone, GEICO, McDonald’s, and The Home Depot would no longer keep it in marketing campaigns. 5 Reasons to