How Cleaning Up Your Backlinks Boosts Organic Search Backlinks are defined as any hyperlink from one website to another website, and every good, organically-obtained backlink gives websites a boost to their search engine ranking score. For example, if The Guardian’s website had a good link to an article on Huffington Post‘s website, the Huffington Post would receive an appropriate boost in its search engine score. Both the quality and number of backlinks that a website has are factors in Google’s search engine ranking algorithm. Identifying Bad

8 Tips for Using Facebook Local Awareness Ads Facebook advertising is a great way to reach targeted demographics. Some businesses use Facebook targeting to advertise products on a national or international level. For others, the local approach is more appropriate for their business. These entrepreneurs may want to corner the market in a certain city, suburb, or neighborhood and Facebook has made doing so easier through local awareness ads. The big draw to Facebook advertising is

Target Lookalike Audiences On Google Using CRM Data As you know, targeting is vital to the success of a marketing plan. Generally, the more targeted an advertising campaign is, the more successful the campaign will be with the intended audience. Google has recently made some changes that make targeting an ideal audience easier for advertisers. This change emphasizes the importance of collecting email addresses from potential customers for advertising campaigns. What is Customer Match? Google announced

Master Local Search With Business Listings If you’re considering taking the plunge into local business listings, it might be a good idea to prepare yourself a little ahead of time. There are a lot of directories out there. The problem is that some are more valuable to you than others. Unfortunately, it isn’t always easy to identify the valuable listings at first glance. These tips will help you master your local SEO with business listings

Get the Most out of Your Google Grants Google Grants For Non-Profits Google Grants is a program offered by Google which provides organizations that qualify for free advertising support. It’s based on their Adwords platform.  In order to qualify, your organization must meet the following criteria • Hold a valid charity or non-profit status.• Agree to Google’s certification requirements concerning non-discrimination, donation receipt, and donation use.• Have an active website with meaningful content. Tips on