Split Testing in PPC Advertising A/B split testing is fairly commonplace in pay-per-click advertising (PPC). Most PPC advertisers are already conducting some form of A/B split testing within their campaigns. The idea of comparing two variations of an ad to determine which one is getting the highest click-thru rates is nothing new. However, what many marketers fail to realize is that A/B split testing can do much more than simply telling you ad A outperforms ad

Display Advertising on the Rise Every few months a blog article or press release pops up declaring the death of banner or display advertising. In reality, nothing could be further from the truth. According to a study of over ten billion display advertising impressions worldwide, industry giant Google found that in 2011 banner advertising had a banner year. Google reports that during 2011, 15 of 25 display advertising vertical markets experienced growth. The vertical leader, the arts and

Why is Mobile Advertising Booming? Mobile advertising is one of the hottest and most effective advertising mediums today. In 2011 the United States mobile broadband subscribers topped 331 Million and the industry shows no signs of slowing as the number of smartphone users increases year after year. As a result, mobile ad spending has increased substantially to become one of the hottest advertising trends with growth projected through 2015. Led by strong growth in the US,

Retargeting: What is it? & Why is it Important? If you’re an online reseller and you haven’t heard of advertising retargeting you’re going to want to pay careful attention to this blog post. If you’ve heard of retargeting but you aren’t using retargeting as a part of your online marketing mix, it’s time to reconsider your marketing approach; you might just be missing out on the biggest advertising opportunity in the past 50 years. What is retargeting?