Grow Your Business With Email Marketing Many business owners understand the importance of capturing emails but what are they doing with it? Email marketing is a very effective form of advertising and it is a very inexpensive medium to be present on. The best part of email marketing is that you’re emailing people who have already expressed interest in your brand. These are people who are more likely to take action if you send them

A Brief History on Link Building The history of link building began with Google in 1998 because Google based most of its searches on links and valued link building as a form of credibility. That made link building very popular because the more people linking to your website, the more confident Google was in putting you at the top of search results. In the beginning, link quantity was more important than link quality. The SEO

Why You’re Losing Money if Your Website Loads Slowly Having a high-quality website is important for any company that wants to succeed. Providing detailed information about your company and the services or products you sell is important, as is having site that is responsive and can be easily accessed through a mobile device. While all of that is great, if your website isn’t loading fast enough you are losing potential customers and money. Here’s why

Great Tools for Analyzing Your Competitors’ Marketing To design a successful online marketing campaign, you need accurate data about your website’s performance and competitors’ marketing efforts. This will help you identify the most effective digital advertising strategies. Services like Email Insights, SEMrush, SpyFu, GinzaMetrics, and Quantcast can deliver this vital information. Each tool provides competitive insights on topics ranging from visitor demographics to rivals’ email marketing strategies. Tool #1: GinzaMetrics This service can analyze your website’s

Advanced Google Analytics Segments: Part 1 If you want to know how your website is being used and the traffic you are attracting, Google Analytics is a free service that is easy to both learn and use. Google Analytics uses a tracking code on each of your website’s pages to collect information about a user’s activity once they get to your site. What are Segments and Why Use Them A segment is another piece of