Make the Most of Email Marketing Any business owner will tell you it is getting harder and harder to reach their target audience.  Things used to be simple.  A potential customer could see or hear your advertising message through a television commercial, a newspaper or print advertisement, or a simple radio spot.  Now, through modern technology advances, a business owner never knows where or when, or sometimes even if, they will reach their targeted audience.

Important Aspects of Radio Advertising Radio advertising offers a way to reach a mass audience unique to any other advertising. However, you have to know how to reach your target market. In order to deliver effective radio commercials, you need to understand how this promotional medium works. How to Make a Good Radio Commercial You need to have a well-produced commercial – not an amateurish production. Your listeners need to know what exactly it is

Digital Marketing for Big Beer Brands The beer brands understand the power of digital marketing. They have embarked on campaigns to take advantage of the Oktoberfest season to reach customers. Oktoberfest is a glorious time of year for those who enjoy a good beer. It is one occasion in which imbibing a few lagers in open public is acceptable, if not expected. All the beer brands want to use the celebration to get their brews before

Grow Your Business With Email Marketing Many business owners understand the importance of capturing emails but what are they doing with it? Email marketing is a very effective form of advertising and it is a very inexpensive medium to be present on. The best part of email marketing is that you’re emailing people who have already expressed interest in your brand. These are people who are more likely to take action if you send them

A Brief History on Link Building The history of link building began with Google in 1998 because Google based most of its searches on links and valued link building as a form of credibility. That made link building very popular because the more people linking to your website, the more confident Google was in putting you at the top of search results. In the beginning, link quantity was more important than link quality. The SEO