How the Google Quality Score Update Impacts Advertisers Any shakeup is bound to make some people happy and upset others. This is the case with Google’s May algorithm revision, which some have named the “Quality Update.” Google hasn’t shared much about exactly how the algorithm has changed and whom it affects, but it has said the algorithm is unbiased – i.e. it’s not going after any group in particular. This seems to have been borne

Top Purchase Influences for Baby Boomers There have been a variety of reports recently that have urged marketers to focus more on Baby Boomers.  This demographic tends to be passed over for the Millennials.  In fact, there was a recent Forrester Research report that found that the older the shoppers are, the more promising the demographic is.  Baby Boomers will soon be the generation that is responsible for 70% of the disposable income.  The question

How Cleaning Up Your Backlinks Boosts Organic Search Backlinks are defined as any hyperlink from one website to another website, and every good, organically-obtained backlink gives websites a boost to their search engine ranking score. For example, if The Guardian’s website had a good link to an article on Huffington Post‘s website, the Huffington Post would receive an appropriate boost in its search engine score. Both the quality and number of backlinks that a website has are factors in Google’s search engine ranking algorithm. Identifying Bad

8 Tips for Using Facebook Local Awareness Ads Facebook advertising is a great way to reach targeted demographics. Some businesses use Facebook targeting to advertise products on a national or international level. For others, the local approach is more appropriate for their business. These entrepreneurs may want to corner the market in a certain city, suburb, or neighborhood and Facebook has made doing so easier through local awareness ads. The big draw to Facebook advertising is

Target Lookalike Audiences On Google Using CRM Data As you know, targeting is vital to the success of a marketing plan. Generally, the more targeted an advertising campaign is, the more successful the campaign will be with the intended audience. Google has recently made some changes that make targeting an ideal audience easier for advertisers. This change emphasizes the importance of collecting email addresses from potential customers for advertising campaigns. What is Customer Match? Google announced