How Brands Are Using Snapchat Stories and Discover As of 2019, Snapchat has 190 million daily active users. Snapchat is an incredible platform for connecting with your friends, family members, and even strangers who have similar interests. But there’s a lot more to the Snapchat platform than you might think, such as Snapchat Stories and Snapchat Discover. Discover, in particular, provides valuable marketing for businesses interested in expanding their user base.  Here are some tips

Keyword Phrases You Should Never Use for SEO Marketers know keyword phrases are how search engines understand about your website. And did you know there are specific keyword phrases, which could block your site from being shown? Major search engines essentially blacklist keyword phrases. Your site might show up somewhere, and it may not be in the first few pages of results. What Makes a Bad Keyword Phrase? Keyword Phrase which is too generic It

Streaming and Subscription Services Grab Majority of NFL Viewers The Colling Media market research team has conducted a national Snapshot Study to understand and evaluate the evolving adoption of streaming video services. This month’s research focuses on how consumers consumed the National Football League (NFL) during the opening week of the 2019 season. Here are the key findings of the national survey of adults in the U.S. For NFL fans, the migration away from traditional

Bing Traffic: What Do You Lose If You Ignore It? Everyone knows Bing has essentially lost the war against Google. Google is leaps and bounds more popular but that doesn’t mean Bing traffic can just be ignored. Like any platform, Bing has its own customer demographics, and you may find Bing traffic has more in common with your products and services than Google does. Bing Ads can still be worthwhile, especially when trying to broaden

How Branding Unlocks High-Quality Lead Gen Many businesses sacrifice branding efforts because quarterly revenue targets need more attention. Typically an ongoing battle between sales and marketing is the root cause and moves between the need for more leads or the demand for higher quality leads. Both teams usually point the finger at the other and neither is ever really satisfied with results from the other side. Dialing in the right balance of lead volume and