8 Common PPC Campaign Mistakes Hiring someone to handle your PPC campaign is an expense that may seem hard to justify. Yet running effective PPC campaigns is not as simple as it looks in YouTube tutorials. Marketing Charts estimates a full quarter most PPC budget is wasted due to poor practices. Moz.com indicates companies can make 70 percent more revenue simply by fixing common PPC campaign mistakes. 1. Focusing Too Strong on the Top Spot

Landing pages are one of the best tools for marketing to multiple target markets through various inbound lead channels. Some of the most common channels used to bring traffic into a landing page include email marketing campaigns, pay-per-click (PPC) campaigns, traditional media (radio, print, or tv), display ads, or rich media ads. 14 Best Practices for High Converting Landing Pages Build with Your Goals in Mind Landing pages are often the highest converting pages on

Keyword Research – What are Words for? There’s an 80’s song by Missing Persons called “Words” where lead singer Dale Bozzio laments, “What are words for when no one listens anymore? Tell me what are words for?”. For some reason, I always think of it when I do keyword research. Having performed Search Engine Optimization (SEO) for more than 10 years, words mean more now than ever before. What’s Your Keyword Problem? It never ceases

How to Unlock Your Team’s Creative Process We have found the creative process can be a great opportunity to marry the form and function of the visual aspects of any advertising campaign. Not only should an image look good, but it should help tell the story of the brand but it should convey a message and support a call-to-action. How to Tackle the Creative Process The creative process is understanding what dots are necessary to

How to Close More Sales When You Start with the End in Mind In 2012, Dean Jackson, co-host of a popular podcast “I Love Marketing,” stated in marketing… “you need to think like a chess master.” Ever since then, I have applied that philosophy to the world of sales. And now, I’m a sales professional who has a plan and sees the end before I start. 9 Tips for How to Close More Sales “Sales