Major Recent Updates to YouTube, Meta, Threads, and TikTok Bold moves on the part of YouTube, Meta and TikTok on this week’s Marketing Minute! YouTube Advertisements First up, in an effort to support advertisers and creators, YouTube moved to counter ad blockers, disabling playback of videos for users with ad blockers enabled. This forces viewers to either disable their ad blockers or subscribe to YouTube Premium to get around the ads. It will be interesting

Recent Google, TikTok, and YouTube Changes May Impact Your Marketing Strategy Hi, I’m Doug Campbell, and this is the Colling Media Marketing Minute. Google Analytics Google Analytics is removing click, linear, time decay, or position-based attribution from GA4. They’re also being removed from Google Ads by the end of the quarter. It’s important to marketers because these attribution models don’t include factors contributing to conversions and can produce inaccurate results, impacting marketing decisions. We recommend

Best Strategies for Boosting E-Commerce Sales E-commerce has revolutionized the way we shop and conduct business. It allows us to buy and sell products and services online with just a few clicks. However, with the rise of e-commerce, competition has become more intense, making it challenging to stand out in a crowded marketplace. That’s where e-commerce marketing comes in. It is a powerful tool that can help boost your online sales and take your business

Voice and Mobile Search, Optimizing for the SEO Revolution Introduction Voice and mobile searches are not just changing the landscape of search engine optimization (SEO), but they are also revolutionizing the way we access information. These advancements, courtesy of technology, have brought a massive transformation in user behavior. Voice-activated assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are now common household items, and smartphones have become an indispensable part of our lives. The surge

‘Raving Fans’ campaign achieves over 180% average ROAS following launch PHOENIX, May 2, 2023 – Colling Media, one of Arizona’s fastest-growing advertising agencies, has partnered with Dazzle Dry to discover new ways of acquiring customers. Today’s savvy consumers take time to research before making purchases, with 80% of them seeking digital touchpoints, such as customer reviews.  By showcasing raving reviews from existing fans highlighting the products’ features and customer experiences, these campaigns led to a