Yahoo Launches Programmatic Native Ads In the Internet marketing world, a central goal is to reach the largest potential customer base. Well perhaps that is a key to all successful advertising campaigns. Anyway, times have changed. Consumers are much savvier than in the past. A company cannot just claim to be the best. Nobody would listen. Instead, the top marketers know they must now provide content that will somehow benefit readers. What is native advertising?

Math Now Available as Custom Columns in AdWords Google AdWords is a dynamic tool for maximizing website traffic and clicks to specific web pages. It is especially useful for driving traffic to e-commerce sites, making the public aware of products and ultimately assisting with more online sales, leads and overall conversions of whatever product or service you have. Google AdWords has evolved quite a bit since its inception and launch in 2000. Google is regularly

What is AMP and Why Do You Need It? AMP is a solution to a problem, and that problem is poor mobile development. Despite numerous and detailed best practices from Google, most companies continue to have inferior mobile practices. Mobile optimization is a mixed bag, and mobile consumers (which is, increasingly, the majority of consumers) continue to deal with poor performance. Sites load slowly, pages return errors instead of content, and nothing is scaled appropriately

How the Google Quality Score Update Impacts Advertisers Any shakeup is bound to make some people happy and upset others. This is the case with Google’s May algorithm revision, which some have named the “Quality Update.” Google hasn’t shared much about exactly how the algorithm has changed and whom it affects, but it has said the algorithm is unbiased – i.e. it’s not going after any group in particular. This seems to have been borne

Top Purchase Influences for Baby Boomers There have been a variety of reports recently that have urged marketers to focus more on Baby Boomers.  This demographic tends to be passed over for the Millennials.  In fact, there was a recent Forrester Research report that found that the older the shoppers are, the more promising the demographic is.  Baby Boomers will soon be the generation that is responsible for 70% of the disposable income.  The question