Consumers Respond to Advertising on Online Dating Services and Apps The Colling Media market research team conducted a national Snapshot Study to understand consumer attitudes and the effectiveness of advertising on online dating services and apps. The national survey, conducted on October 11, surveyed 1,000 adults from throughout the U.S.  Question and answer options were randomized to control potential ordering bias. In order to ensure recency and control for memory, respondents were asked about their

Paid Advertising: Search vs. Display Are you thinking about investing in paid advertising? It’s a good choice. Paid advertising has a great ROI, especially for businesses just starting out, or businesses launching new products and services. Paid advertising is an investment, and it’s important to figure out which paid strategy will work best for you. When exploring paid advertising options, you may notice two major types of advertising: display and search. Both methods have benefits

Should You Allow Google to Create Display Ads? AI is doing just about everything today. From controlling your smart thermostat to automatically generating screenplays, AI is being applied to many tasks. Earlier this year, JPMorgan Chase used an AI algorithm for creating headlines people wanted to click on. So, why not use Google’s AI to create your display ads for you? Here’s what you need to know about Google AI and how it works. Out

Should AdWords Ads Match Your Home Page? Your AdWords Ads bring people in. But it’s your home page that makes people convert. How well-aligned do your AdWords Ads need to be with the content on your home page? Do you need to make sure your AdWords Ads match the content on your website? When you don’t have content that aligns, you experience reduced conversion. Users click on your ads to get to your website, but

How Brands Are Using Snapchat Stories and Discover As of 2019, Snapchat has 190 million daily active users. Snapchat is an incredible platform for connecting with your friends, family members, and even strangers who have similar interests. But there’s a lot more to the Snapchat platform than you might think, such as Snapchat Stories and Snapchat Discover. Discover, in particular, provides valuable marketing for businesses interested in expanding their user base.  Here are some tips