The Only Sales and Marketing Alignment Tool You Will Ever Need If you Google sales and marketing alignment, in about .45 seconds your search will return approximately 32,900,000 results. You’ll see amazing amounts of best practices, mind-blowing statistics, and perfect playbooks. Nearly all search results will provide you with top-level theories, fancy philosophies about the problem, and suggestions for getting sales and marketing teams in the same room to talk. Unfortunately, these suggestions only get to the

8 Signs You Need Help From An Advertising Agency Knowing if or when to call on an advertising agency for help with your business isn’t always clear. If you’re wondering what the signs are, here are eight good ones. 1. You’re a One-(Wo)Man Marketing Band We’ve run into an increasing amount of one-(wo)man marketing bands in the last few years. The trend seems to follow the thinking that all advertising is digital, digital advertising is

Moms are awesome! They have amazing wisdom and insight on everything under the sun. Moms openly share them at the most important and meaningful times. What you may not know is your Mom’s life advice is great marketing advice too. Table of Contents Here are 15 reasons why Mom was right about marketing: “Anything worth having is worth working for.” “Never miss an opportunity to learn something new.” “Always be curious.” “There’s a lid for

Top 8 Takeaways from HubSpot Inbound 2018 Our agency recently had the pleasure of attending HubSpot Inbound 2018. As promised, this convention in the heart of Boston, MA was a top-notch event for those who practice inbound marketing. We found it easy get around, sessions that started and stopped on schedule, and speakers who were engaging and accessible. Here are our takeaways from HubSpot Inbound 2018: HubSpot Inbound 2018 Takeaway #1: The Flywheel is in, the Sales Funnel is

Lead Magnet Ideas for Better Lead Generation What is a Lead Magnet? A lead magnet is a piece of content that is designed to entice potential customers to fill out a form and give you a lead. The term is a hand-me-down from old cop dramas where detectives would publicly offer a reward to exchange for information on a case. If you want more subscribers, more clicks, views and leads then the best way to get them