Bing Traffic: What Do You Lose If You Ignore It? Everyone knows Bing has essentially lost the war against Google. Google is leaps and bounds more popular but that doesn’t mean Bing traffic can just be ignored. Like any platform, Bing has its own customer demographics, and you may find Bing traffic has more in common with your products and services than Google does. Bing Ads can still be worthwhile, especially when trying to broaden
How Branding Unlocks High-Quality Lead Gen Many businesses sacrifice branding efforts because quarterly revenue targets need more attention. Typically an ongoing battle between sales and marketing is the root cause and moves between the need for more leads or the demand for higher quality leads. Both teams usually point the finger at the other and neither is ever really satisfied with results from the other side. Dialing in the right balance of lead volume and
Dramatic Shift from Cable to Streaming Services In its ongoing effort to monitor changing consumer media consumption behavior, the Colling Media market research team has conducted a national Summer 2019 Snapshot Study on streaming services. The study focuses on cable/satellite TV attrition, video adoption, attitudes toward advertising interruption, and Disney’s new video-on-demand offerings. Here are key findings from the national survey of adults in the U.S. Survey Results 1. Migration away from cable/satellite TV has
Facebook Ads: The 6 Dos and Don’ts It has become easier than ever to use Facebook to promote your business, website content, or other services you offer. Facebook ads can reach thousands of people within just days, bringing more likes to your Facebook page or views to your website. But if you want to get your money’s worth paying for a Facebook ad, you will want to give this article a read. Here’s what works
4 Google Marketing Takeaways From A Data Analytics Expert When Colling Media received four invitations to Google Marketing Live 2019, we knew we needed to include our Data Analytics Manager Dan Chen. Dan is an expert in analytics, tracking, attribution, and data modeling. Chen has a keen skeptical eye for cutting through the hype, getting at the core of issues, and separating spin from the facts. Here are Dan’s key takeaways from Google Marketing Live