Google Tag Manager: The Ins and Outs Google Tag Manager gives webmasters an easy and flexible method of managing tags — those tiny bits of code that let the marketing experts determine the habits and actions of visitors. Introduced by the search engine giant in 2005, it’s become an invaluable tool that small businesses can use to solidify their digital marketing efforts. Doing so enables them to obtain the results from marketing that they desire.

Put Your Marketing Campaign Into Overdrive with Google Drive Just about any project that requires a great deal of collaboration between two or more offices will benefit from using Google Drive. If you’re wondering whether or not Google Drive can help you run your marketing campaigns, the short answer is — absolutely. Why It’s Great Google Drive is similar to its predecessor Dropbox in that it’s a cloud-based file-sharing and collaboration tool. The main difference

Gaining Success with College Lead Generation Everyday businesses use lead generation to create high-quality sales leads that turn into revenue. Colleges and educational institutions can use the same methodology to bolster enrollment. In any case, online lead generation should be a major component of any school’s overall enrollment plan. For instance, the school’s website should be one of the most vital marketing platforms and sources of information for increasing enrollment and attracting prospective students. It’s

Finding Success with Digital & Traditional Marketing Today’s most successful home service companies understand the important role digital marketing plays in getting inbound leads. Unfortunately, there are some individuals who believe that investing money in online marketing efforts means having to cut tried and true traditional marketing methods. The truth is, the most effective way of marketing is to use a combination of both traditional and digital marketing campaigns. Traditional marketing techniques, such as radio,

What You Need to Know About Facebook Advertising If your company is looking for a great way to advertise effectively to a select target market, you should consider Facebook advertising. Facebook’s advertising platform allows you to target your target market down to location, age, gender, interests, job title, and more. Instead of wasting money on a wide demographic and not receiving valuable leads or return on investment, you can choose to advertise on Facebook, which