Marketers Enjoy a Large Return on Investment with Email One measure that online marketers are constantly measuring is the return on investment (ROI). Without a doubt, the return on investment is one of the best ways to gauge the effectiveness of a marketing method. Even if a marketing method is generating plenty of sales and conversions, said method may not necessarily be ideal for your purposes if the ROI is minimal or nonexistent. One email

Google’s Top 3 Search Ranking Signals Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid-2000s, the idea of search engine optimization became an entire field of expertise. Back then, search engines ranked websites based on how recognizable their keywords were. Keyword stuffing became all

How to Leverage Social Media for Local SEO One of the things that local brands struggle with is the ability to compete with national companies for precious search engine spots. However, the good news is that local brands thrive on social media outlets. Places like Facebook, Twitter, and other sites are the easiest way to spread a brand message to the right local targets. There are more avenues on social media available that a lot

New Google AdWords Strategy Allows Businesses to “Set More Relevant Bids” The business world was thrown a potential curveball recently when Google recently revamped its AdWords bid system for DSA (dynamic search ad) categories. While the new strategy may take some getting used to, the Adwords announcement noted that it was created to meet a demand for a system that cuts down on the time and research businesses spend in creating bids for individual ads.

What the Google Adwords Redesign Means for Advertisers Google announced in March that it was launching a major redesign of its 15-year-old Adwords functionality; the last time the tool was updated was in 2008. With the growing popularity of smartphones and tablet computers, the desktop functionality just is no longer optimal anymore for advertisers who want to place content in searches, videos, shopping, and mobile browsing. In planning the redesign, Google talked and really listened