New Google AdWords Strategy Allows Businesses to “Set More Relevant Bids” The business world was thrown a potential curveball recently when Google recently revamped its AdWords bid system for DSA (dynamic search ad) categories. While the new strategy may take some getting used to, the Adwords announcement noted that it was created to meet a demand for a system that cuts down on the time and research businesses spend in creating bids for individual ads.
What the Google Adwords Redesign Means for Advertisers Google announced in March that it was launching a major redesign of its 15-year-old Adwords functionality; the last time the tool was updated was in 2008. With the growing popularity of smartphones and tablet computers, the desktop functionality just is no longer optimal anymore for advertisers who want to place content in searches, videos, shopping, and mobile browsing. In planning the redesign, Google talked and really listened
First-Page Minimum Bids Rise With Google SERP Changes Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. Google recently made significant changes to move text ads from the far right side of its desktop search results to the only the top or bottom of the page. With this change, Google reports an additional ad may show above the search results; showing four instead of
Google Updates Search Quality Rating Guidelines Back in November 2015, Google published a document with the full version of their quality rating guidelines. On March 28, Google updated this document, reducing the length of the document from 160 pages to 146 pages. This is the first update Google has made to the document and to their search quality ratings since the document was published in November. Highlights of Google’s Search Quality Updates Here are a few
The 4 C’s of Building a Remarketing Campaign A successful remarketing campaign integrates these concepts: context, cookie duration, creative and content, in a way that encourages previous visitors to come back and add value to your business. Whether they end up making a purchase or turning into a lead, the less efficient you are with your budget, the more valuable each returning visitor will be to your site. In order to do this, it is